StreetIQ lands Laura Kleiman and Louise Tatlock in senior commercial push

StreetIQ has appointed Laura Kleiman as Commercial Director and Louise Tatlock as Agency Account Director, bolstering its senior commercial team as the digital out-of-home platform expands across Australia and New Zealand.

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The pair join recently appointed Sales Director Dave Mullan in StreetIQ’s senior commercial leadership team. The appointments follow the company’s recent merger with DOOH verification specialist thorndyke.

StreetIQ adds senior commercial experience

Kleiman joins after holding senior commercial and partnership roles at Bench Media, Crimtan and GumGum. She most recently led strategic partnerships at Bench Media and brings more than two decades of experience across media, advertising and digital.

In the new role, Kleiman will focus on StreetIQ’s relationships with brands, agencies and strategic partners. She will also work with advertisers using the platform’s dynamic creative optimisation and campaign verification capabilities.

Tatlock joins after leadership roles at oOh!, Adelicious, Bauer Media and JCDecaux across Australia and the UK. As Agency Account Director, she will work with agency partners on measurable out-of-home campaigns.

Stephen Dolan, Chief Commercial Officer at StreetIQ, said: “Laura and Louise have built outstanding reputations across this industry. They're trusted by agencies, they understand what advertisers need and they know how to build long-term partnerships that deliver results.

“As StreetIQ continues to grow, we're making a deliberate investment in senior talent. We want to build a team that's recognised across the industry for the calibre of its people and the value it delivers to agencies and brands.”

Building around verification and dynamic creative

Kleiman said advertisers were increasingly looking to combine campaign accountability with more flexible creative execution.

“The most effective DOOH campaigns combine trust with performance. Advertisers need confidence that campaigns are running as planned, alongside the flexibility to deliver more relevant, data-driven creative.

“StreetIQ brings verification and dynamic creative together in one platform, and I'm looking forward to helping agencies and brands unlock the next generation of DOOH.”

Tatlock said: “Agencies are looking for partners that can help them deliver stronger outcomes for clients and StreetIQ is bringing something genuinely different to the market. I'm looking forward to bringing that to the table for the industry at such an important time.”

The appointments come as StreetIQ moves into its next phase following the thorndyke merger, which brought campaign verification and dynamic creative optimisation together within one platform.