Talk about an offer neither party could refuse.
NOVA Entertainment has announced it’s joining forces with Mentored Studios, the podcast company founded by Australian entrepreneur Mark Bouris AM.
The agreement will bring five Mentored titles into the Nova Podcast Network, including Straight Talk, Project 100, and long-running series The Mentor.
Building the brand
As part of the agreement, Nova will work to expand the audience and commercial reach of Mentored Studios’ existing titles, some of which have already developed strong followings.
NOVA Entertainment’s Chief Growth Officer Adam Johnson said, “We’re proud to welcome Mentored to the Nova Podcast Network. Mark is a powerhouse in the Australian business landscape, and we’re committed to scaling the reach and commercial impact of all the Mentored shows as part of our premium podcast offering.”
Mentored Studios was created by Bouris to support small business owners, entrepreneurs and professionals seeking practical guidance and insight.
“We’re thrilled to partner with NOVA,” Bouris said. “We’ve built Mentored to be a trusted voice across all things business, finance and health, and we’re looking forward to building on that momentum. This is a strategic move that allows us to remain focused on high-impact content while looking at new commercial opportunities.”
The titles will benefit from Nova’s existing infrastructure, ad sales capabilities, and audience development strategy.