Outspoken and The Mums’ Group join Nova Podcasts

NOVA Entertainment has added Outspoken and The Mums’ Group to its Nova Podcasts network, expanding its female-focused slate with two shows hosted by sisters and journalists Amy, Kate and Sophie Taeuber.

The deal brings an established pop culture audience to the network, along with a newer motherhood podcast that has recorded more than 330,000 downloads since launching in February, according to NOVA.

Outspoken, which launched seven years ago, covers pop culture, influencers and online stories. NOVA said the show has generated 17 million downloads overall, attracts more than 200,000 monthly downloads and has a social following of 82,000.

From group chats to podcast audiences

Kate Taeuber said Outspoken began with conversations the sisters felt mainstream media was missing.

“When we launched Outspoken, we felt there was a gap for the kinds of conversations women were having in their group chats, but weren't necessarily hearing in the media. We wanted to bring conversations about influencers and the online stories everyone was talking about to a wider audience.

“Seeing how much the podcast has grown over seven years has been incredible. It also gave us the confidence to launch The Mums' Group earlier this year, which brings the same honest, unfiltered approach to conversations about motherhood. We're so excited to be embarking on this next chapter with Nova Podcasts.”

Outspoken releases multiple episodes each week. The Mums’ Group takes a weekly look at motherhood, covering the everyday experiences and challenges of being a parent.

Nova sees opportunity in motherhood

NOVA Entertainment’s Network Director of Nova Podcasts, Rachel Corbett, said the sisters’ existing entertainment audience provided a foundation for further growth.

“Amy, Kate and Sophie have built an incredibly strong audience in entertainment and with the addition of The Mums’ Group, there's a great opportunity to build on that success in a category that's performing well for both audiences and advertisers. We're really looking forward to working with them and playing a part in the continued growth of their business.”

Both shows are available on Nova Player and wherever listeners get their podcasts.