Magazine initiative: Major Bauer Media launch for bird brains

Bauer Media Australia has revealed a monthly title it predicts will fly off the shelves:

Take 5 Budgies & Puzzles will cater to the growing crossword-loving bird keepers market, a sector ignored by many major publishers.

The publication claims to have more feathers than any other mag and retails at the “cheep” price of $4.80. Readers will get the chance to “wing big” and read beauty tips on how to get a fuller beak and hide those unsightly batwings.

The recipe section offers delicious “tweets” such as perch casserole and seedy suppers.

Take 5 deputy editor Kate Kirsten said: “We’ve had to be cagey about hatching our plans in case anyone else swooped in. It’s a magazine with many tails to tell.”

Bauer Media is supporting the April 1st launch with a comprehensive Twitter campaign.