Adrian Goss appointed General Counsel at Southern Cross Media Group

Southern Cross Media Group has appointed Adrian Goss as General Counsel, with the former Bauer Media and Are Media executive set to join the company in October.

Goss joins SCA's executive leadership team and will lead the company's legal strategy, corporate governance, enterprise risk and commercial legal operations. 

He will report to Chief Financial Officer Scott Butterworth.

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Joins from Bauer Media

Goss brings more than 25 years of legal, governance and executive leadership experience across audio, television, print and digital media in Australia and the UK.

He is currently Vice President, Legal & Governance at Bauer Media Group, where he leads the legal and governance function across the company's European audio markets. Before that, he spent more than 15 years at Are Media, most recently as General Counsel, Company Secretary and General Manager of Corporate.

Commenting on his appointment, Goss said: "I'm looking forward to joining Southern Cross Media Group and working alongside the talented team at such a pivotal time in its history. The opportunity to bring together my experience across audio, digital, publishing and television to lead the legal and governance strategy of a business with such significant reach and potential is enormously exciting.”

Butterworth said: "Throughout the global search, Adrian impressed us with his sharp commercial acumen, collaborative leadership style, and deep understanding of the media landscape. I’m confident he will be a valuable addition to our leadership team and a trusted partner to leaders across the organisation."

Bradford promoted

SCA has also promoted Kaycie Bradford to the newly created role of Government & Regulatory Affairs Director, effective 26 October.

Bradford will lead the company's engagement with government and regulators, including ACMA, Commercial Radio & Audio (CRA) and Free TV, as well as industry bodies and policy stakeholders.

She previously served as Corporate Communications Director at Seven and has also held senior government communications roles, including Chief of Staff to the NSW Minister for Emergency Services, Resilience and Flood Recovery and Director of Communications to the NSW Treasurer.

Butterworth said: "Equally, Kaycie has done an outstanding job leading our communications strategy, and her public policy and government experience makes her ideally suited to lead our regulatory agenda during this pivotal time for Australian media."

Both Goss and Bradford will report to Butterworth.