Kim Kardashian's Skims has skimmed on its Advent calendar, forced to offer refunds

Kim Kardashian’s Skims clothing company has responded to viral backlash over its nearly $150 Advent calendar, by offering refunds to unsatisfied customers - which seems to be everyone.

After social media users shared videos of themselves revealing the “lame” calendar’s items, people began calling out the brand for offering small items of seemingly little value.

The backlash was largely due to a now-viral TikTok, which attracted 65 million views in three days. Content creator @wetsloppyswollen filmed herself opening each generally disappointing item.

Near the end of the video, the creator said she’s “close to getting really pissed off,” before opening two more keychains — one that was simply a logo for the brand, and the final item, a brown, furry pocket mirror.

Viewers were astounded at the “low quality” range of mostly plastic products.

"So basically everything that falls between my car seats," one joked.

"And what if I were bald like 😭," another added, referring to the multiple hair items.

Skims apologises over Advent calendar

A representative for Skims told Entertainment Weekly that it is “aware of the feedback some customers have shared about the SKIMS Advent Calendar, and we’ve listened carefully.”

She adds: “We understand that the calendar didn’t meet expectations and we have personally contacted every customer who purchased the calendar and offered them a choice of a full refund or a SKIMS credit to put towards other products.”

The representative insisted that they want “every customer to be truly happy with what they receive from SKIMS,” and that all “feedback matters to us and will directly shape how we approach future releases.”