ARN’s KIIS Network has partnered with Australia’s home-grown food delivery app, Menulog for a multi-channel, national campaign featuring Snoop Dogg’s take on the brand’s ‘Did Somebody Say Menulog’ jingle.
The KIIS Network amplified Menulog’s new jingle featuring Snoop Dogg across both KIIS 1065’s The Kyle & Jackie O Show and KIIS FM’s Will & Woody national drive show.
Of the campaign Kyle Sandilands said, “This campaign had everything – Snoop Dogg, Menulog deliveries and me dancing. What a great partnership!”
Activity across the four-week campaign featured on-air, digital and social elements including voiced commercials, Kyle and Will & Woody ‘Delivery Dance’ TikTok videos, Kyle & Jackie O’s $5,000 Door Drop and Will & Woody’s $10,000 ‘Big Rappetite’.
Kyle Sandilands voiced the radio commercials heard across the KIIS Network. Kyle also created his own Menulog ‘delivery dance’ video, which was shared across the Kyle & Jackie O Show TikTok and Instagram socials. Drive’s Will & Woody also created their own dance and again sharing across their own shows socials.
KIIS 1065’s The Kyle & Jackie O Show also delivered Menulog across Sydney, with “Menulog Mitch” dropping off doggie bags of cash on people’s doorsteps with Kyle & Jackie O’s ‘Door Drop’. After listeners registered online and open their door for the chance to win a doggie bag containing $5,000 and a $100 Menulog voucher.
Will & Woody listeners were asked to go head to head in a knockout rap battle live on air. The raps had to be themed around the listener’s favourite Menulog food item with guest judges including Chris Sebastian and Guy Sebastian, with the winner taking home $10,000. To launch the competition Will & Woody performed their own rap which featured across KIIS Networks’ Facebook pages.
ARN’s chief commercial officer Pete Whitehead said, “Our partnership with Menulog demonstrates ARN’s ability to create talent-led, innovative and creative content which can be seamlessly integrated across all of our channels – on-air, digital, social and experiential. Both The Kyle & Jackie O Show and KIIS FM’s national Drive show Will & Woody embody Menulog’s brand tone in a unique way. It’s another example of ARN’s commitment to creating market-leading commercial solutions and meaningful connections between brands and our audiences.
“Investing in advertising is an investment in future business growth and history tells us, especially in an economic downturn, advertising works. And at a time when all businesses need to ensure every spend delivers a strong return, ARN is proud to be supporting brands to deliver impactful, creative campaigns that connect – as this partnership with Menulog shows.”
Menulog’s chief marketing officer, Simon Cheng, said, “Partnering with the superstars at KIIS was a natural fit to launch Snoop Dogg’s hip-hop take on ‘Did Somebody Say Menulog’. We worked closely with the ARN team to deliver this across multiple channels to not only drive maximum awareness, but serve up a range of content we knew listeners would love. Whether it got them up and dancing or calling in to rap battle, we saw great engagement across the campaign period.”