FOURTHE partners with Daniel Morcombe Foundation for AI literacy in schools

AI production studio FOURTHE has partnered with Tide Productions and the Daniel Morcombe Foundation for Australia’s Biggest Child Safety Lesson ‘Question Everything’ campaign, launched nationwide on Friday 30 October 2026.

This year's annual initiative tackles the rapid rise of generative AI. The campaign equips children, educators, and parents with critical media literacy tools to recognise digital manipulation before being caught off guard.

To mirror what young people encounter online, the lesson places real actors alongside synthetic characters created by FOURTHE - complete with on-screen reveal moments where the AI figures deconstruct, teaching students to question what they see rather than assume they can spot the difference.

“The gap between synthetic media and reality has closed much faster than most people realise,” said Nick Kelly, Executive Producer at FOURTHE. 

“Working in this space day to day, we see that firsthand. Without that awareness, it’s very easy for people to be misled. Partnering with Tide Productions on such an important initiative for the Daniel Morcombe Foundation is something our whole team is really proud of.”

Amanda Swanson, Educational Resources Project Manager, Daniel Morcombe Foundation, said, “Children encounter AI-generated media every day, often without realising it. To build their discernment, we needed to show them realistic examples in a safe, guided setting. 

“That required production partners who could deliver genuine believability while treating this sensitive topic with care. FOURTHE and Tide provided that balance.” 

Lauren Panrucker, Creative Producer, Tide Productions, added, "It was really important to us that the project included AI to show technological credibility. The AI elements needed to blend flawlessly into the rest of the production, if the audience could spot it, the core educational lesson would be lost. FOURTHE worked really closely with us to match every detail, making sure the sequence felt authentic to the students watching."

 FOURTHE partners with Daniel Morcombe Foundation for AI literacy in schools

The work was made under the Foundation’s child safety requirements. No real child’s face or voice was put into an AI model, every synthetic character was created from written description, and the Foundation approved each character and every stage of the work.

Australia’s Biggest Child Safety Lesson 2026 is available to primary schools, educators and parents nationwide via danielmorcombe.com.au.

FOURTHE is an AI and VFX production studio working with advertising agencies and brands across Australia and New Zealand. For more information, visit www.fourthe.com.au.