Compass Studio has appointed experienced PR operator Emma Butler as its new Account Director.
Butler brings more than 10 years’ experience in communications to the role, and boasts a broad portfolio spanning tourism, consumer goods, and the not-for-profit sector.
Her resume includes work for high-profile brands such as Virgin Australia, Procter & Gamble, and Tourism Australia’s Cultural Attractions of Australia initiative.
Most recently, she held a senior role at The Brandman Agency, where she led campaigns for global hospitality clients including Regent Hotels, Walk Japan, and Grand Hotel Tremezzo.
Why this hire matters for Compass Studio
Founded as a purpose-led communications agency, Compass Studio has carved out a niche helping ethical and impact-focused brands gain visibility through public relations, content, and digital campaigns.
The agency has received industry recognition for its work and is known for prioritising impact over hype.
Co-founder and co-director Luke Dean-Weymark said Butler’s appointment comes at a strategic moment for the agency.
Compass Studio co-founder and co-director Luke Dean-Weymark
“We’re thrilled to welcome Emma to the Compass team,” he said.
“Her deep industry experience, strategic mindset, and genuine passion for purpose-led work make her a perfect fit, not just for our internal team but for the brands we partner with. We’re excited about what lies ahead.”
Butler’s appointment reflects a broader shift across the media and advertising sector as brands continue to align their communications strategies with ESG (Environmental, Social and Governance) principles.