DoubleVerify, a software platform for digital media measurement, data, and analytics, has announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network.
These two products aim to empower advertisers to ensure their campaign impressions are delivered on inventory that aligns with their brand safety, suitability and contextual needs.
DV Authentic Brand Suitability goes beyond standard categories and keyword blocklists, offering customised protection that helps advertisers avoid unsafe and unsuitable content before placing a bid.
DV Custom Contextual provides advertisers with a scalable solution to reach the right audiences at the right time, driving outcomes for brands. DV’s Semantic Science, a proprietary contextual classification system, powers both DV Authentic Brand Suitability and DV Custom Contextual technology.
DV’s Semantic Science team is responsible for developing one of the world’s most comprehensive ontology solutions, identifying over 200,000 language-independent concepts, and using more than eleven million rules to determine the correct meaning of a word.
Steven Woolway, EVP business development at DoubleVerify said, “Our work with LinkedIn underscores DV’s continued leadership position in optimising media quality and performance holistically across the digital media landscape providing our advertisers the confidence to invest across channels and environments.
“LinkedIn is a leading platform for B2B digital advertising, and we are thrilled to collaborate to support brand suitability and contextual targeting.”
Advertisers can reach and engage a professional community of more than 875 million members on LinkedIn, helping them to drive actions that are relevant to their business. With the LinkedIn Audience Network, B2B advertisers can reach millions of targeted professionals who are active on trusted third-party publishers to boost performance across their advertising objectives, achieve better return on ad spend, and scale their message with multiple touchpoints.
Abhishek Shrivastava, VP of Product, LinkedIn said, “Through our work with DoubleVerify, we’re continuing to empower our customers to scale their marketing across our network of publishers to reach and engage a professional audience.
“The evolution of our collaboration reinforces our goal to foster a safe and trusted ecosystem with added controls to help customers drive better value from their campaigns.”
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