Sports
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Roundup: NRL’s new ad campaign, Swifties suck up video data, Media Code
Vice Media, ABC, Ita Buttrose, Sarah Harris, Sport broadcasting
by Mediaweek Admin – Feb 26, 2024
Don’t miss weekend broadcast as ABC farewells sport presenter Karen Tighe
'Karen Tighe is the undisputed Queen of Australian sports radio'
by James Manning – Feb 22, 2024
Saddle up: Nine officially secures Melbourne Cup rights
The deal will run from 2024 to 2029.
by Mediaweek Admin – Feb 20, 2024
Paul Kent back on TV, returning to NRL360 for Las Vegas opening round
Kent was stood down from his media roles last year
by Mediaweek Admin – Feb 19, 2024
Adam Gilchrist headlines latest campaign for Kayo Sports via Fox Creative
"Our new campaign is a celebration and an invitation to all sports lovers."
by Mediaweek Admin – Feb 16, 2024
TV Guide: NRL Indigenous All Stars v Māori All Stars on Nine and 9Now
Matches will play out with coverage beginning at 4.30pm AEDT
by Mediaweek Admin – Feb 16, 2024
Seven's Super Bowl broadcast is up 43% on 2023 as live stream soared 128%
The game drew plenty of attention, particularly with the arrival of Chiefs Tight End Travis Kelce's girlfriend, Taylor Swift.
by Mediaweek Admin – Feb 13, 2024
Avid Collective’s Daniel Ferrari tips to the top, winning Initiative’s Marketing Multi crown
The competition saw industry members work to predict the big ad moments from Monday’s Super Bowl.
by Mediaweek Admin – Feb 13, 2024
How Visa is helping athletes become creators to leverage its brand in 2024
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
by Amy Shapiro – Feb 13, 2024
Entain attempts to strike deal with the networks to reach free-to-air TV audiences
The move would give Entain the opportunity to break up Sky Racing's monopoly on racing.
by Mediaweek Admin – Feb 12, 2024
Paralympics Australia unveils 'Imagine What We Can Do' campaign via Publicis Worldwide
"We’re aiming to engage sports organisations, coaches, businesses and all levels of government to make the change needed."
by Mediaweek Admin – Feb 9, 2024
Martin Scorsese makes Super Bowl debut directing 'Hello Down There' campaign for Squarespace
"Let's do something out of this world."
by Mediaweek Admin – Feb 9, 2024
TV Guide: 2024 Super Bowl on Seven and ESPN
All eyes will be on Travis Kelce’s support crew in the crowd, including his partner, Taylor Swift
by Mediaweek Admin – Feb 9, 2024
Spend on sports media rights to reach $61billion as the sector faces fragmentation, WARC reports
The report examines the new sports media landscape, the challenges and opportunities for brand advertisers.
by Mediaweek Admin – Feb 9, 2024
Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC
Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.
by Mediaweek Admin – Feb 9, 2024
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