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Instagram Australia launches report for brands to understand why consumers love short form video
"This report gives brands the insights and confidence to get started in creating short form video.”
by Mediaweek Admin – Jul 6, 2023
Roundup: Meta's Threads app, ABC cultural advisors, Taylor Swift
Evan Gershkovich, Australian Location Managers Guild, Warnie
by Mediaweek Admin – Jul 5, 2023
Snapchat+ has surpassed 4 million subscribers since launching a year ago
The app has announced that subscribers will soon receive access to two new features
by Mediaweek Admin – Jun 30, 2023
ABC shuts down Triple J Plays account, citing Twitter's paid model
“After more than a million tweets sharing the tracks + artists we play, we have to say bye"
by Mediaweek Admin – Jun 28, 2023
What Good Influence Looks Like: Best practices for marketing on TikTok
TikTok is seen as more than just a social platform – it's a link to culture and consumers
by Mediaweek Admin – Jun 25, 2023
Reddit research shows the power online communities have for brands
The research coincides with Reddit's presence at Cannes this year
by Mediaweek Admin – Jun 21, 2023
Brett Armstrong: How creativity on TikTok is "driving the success of commerce" on the app
Plus: What type of TikToker is Brett Armstrong?
by Colin Barnard – Jun 20, 2023
Over 10 billion messages have been sent to new SnapChat AI bot, My AI
Snapchat is leveraging the data shared with My AI to personalise advertising campaigns.
by Mediaweek Admin – Jun 16, 2023
Instagram announces the expansion of its Broadcast Channels feature in Australia
Broadcast Channel is a way creators can have a casual, quick way to keep followers up-to-date
by Mediaweek Admin – Jun 16, 2023
Melbourne Social Co's Shelley Friesen reflects on the agency's social media-focus and success
Friesen also forecasted it would be the agency's "biggest year yet"
by Alisha Buaya – Jun 15, 2023
What Good Influence Looks Like: TikTok in Omni-influence planning
User behaviour shows that people visit TikTok with a discovery mindset
by Mediaweek Admin – Jun 12, 2023
Reddit Blackout: Popular subs to go offline to protest monetisation of third-party apps
Hundreds of popular subreddits will go dark on June 12
by Mediaweek Admin – Jun 6, 2023
TikTok celebrates reaching more than 8.5million Australians and 350,000 businesses on the platform
"It is truly our honour to be a home to such a diverse and growing community"
by Mediaweek Admin – Jun 6, 2023
Roundup: AI in newsrooms, Meta takes on California, Hugh Grant going to trial
The Summit, Rob Sitch, William Shatner, The Living End
by Mediaweek Admin – Jun 1, 2023
TikTok launches new research to empower parents to have digital safety conversations with teens
The minor safety campaign aims to encourage more in-person conversations that support a positive digital experience
by Mediaweek Admin – May 30, 2023
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