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What Good Influence Looks Like: Uncovering the power of reviews
More than 99% of consumers look to online reviews before making purchases
by Mediaweek Admin – Aug 7, 2023
Now We Collide: Will Meta be offering advertising to clients on Threads?
Keir Maher: "A lot of people are saying it's a Twitter killer... they haven't used it if they're saying that."
by Tess Connery – Aug 4, 2023
"Inspire creativity and bring joy": What's driving TikTok and its users
Plus: TikTok at Advertising Week APAC 2023
by Tess Connery – Jul 30, 2023
Instagram Australia hosts their inaugural Instagram University event
The event was held at Meta HQ in Sydney
by Mediaweek Admin – Jul 28, 2023
Meta reports total revenue is up $32.0 billion in Q2 results
Naomi Shepherd said: “We’ve had a strong quarter and delivered on a solid roadmap"
by Mediaweek Admin – Jul 27, 2023
Australian Federal Court fines two Meta subsidiaries $20 million over "misleading" ads
Justice Wendy Abraham: "I am satisfied the agreed penalty of $20 million satisfies the significant element of deterrence required in this proceeding"
by Mediaweek Admin – Jul 26, 2023
Instagram Australia announces IG Subscriptions will be available to all eligible creators
Creators will be able to set a monthly price of their choice
by Mediaweek Admin – Jul 25, 2023
What Good Influence Looks Like: TGA Guidelines for influencer marketing
"The key to success is for brands to vet creators carefully and work collaboratively"
by Mediaweek Admin – Jul 23, 2023
Roundup: Threads, Hollywood strike, Kyle Sandilands ambushed by police
Matt Gudinski, Thinkerbell, Advertisers warily embrace AI, Twitter, Huw Edwards
by Mediaweek Admin – Jul 19, 2023
Red Havas launches global specialist influencer division SWAY with Love Island winner Tina Provis
SWAY specialists will also drive the influencer agenda at an industry level
by Mediaweek Admin – Jul 17, 2023
Snapchat announce Linktree as the exclusive link-in-bio platform for Snapchat public profiles
"It's never been easier for creators on Snapchat to share all of their passions with their followers."
by Mediaweek Admin – Jul 13, 2023
impact launches influencer and creator partnership management platform
"We are enabling clients not only to scale these partnerships, which is notoriously difficult, but also to help establish longer-term relationships"
by Mediaweek Admin – Jul 12, 2023
Roundup: Threads grows faster than ChatGPT, Industry round table, AFLW broadcast
Twitter traffic sinks, The New York Times, BBC, Amanda Keller, Sam Pang
by Mediaweek Admin – Jul 11, 2023
What Good Influence Looks Like: Launching a new product
For a successful launch, people-powered channels are essential
by Mediaweek Admin – Jul 9, 2023
With 10 million sign-ups in seven hours, what does Threads mean for advertisers and creators?
Plus: The other major social networking app that Threads could be targeting
by Tess Connery – Jul 6, 2023
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