Latest stories
'On its deathbed': The shaky state of games journalism in Australia
"In addition to funding and support, games journalism must evolve."
by Jasper Baumann – Jul 18, 2024
Broadsheet promotes Nick Connellan as Australia editor
Connellan has been with the company since 2015 and was Broadsheet's first directory editor.
by Alisha Buaya – Jul 9, 2024
ANZ behind in implementing generative AI solutions and pilots
Among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024.
by Alisha Buaya – Jul 8, 2024
Gaming creates optimal opportunity for brands to engage Gen Alpha
"Users are opting into our assets that we gamify, it's a bit of a no-brainer."
by Jasper Baumann – Jul 4, 2024
Dr Rebecca Swift on the need to promote 'inclusive and authentic portrayals of masculinity'
Plus: Keeping up with the AI evolution and preparing for the Paris Olympics.
by Alisha Buaya – Jul 4, 2024
New APAC lead for Adobe as Keith Eadie named region's general manager
Eadie joined Adobe in 2017 through the acquisition of TubeMogul, where he was chief marketing and strategy officer.
by Alisha Buaya – Jul 3, 2024
Two thirds of people watch digital video while commuting
The study found that 94% use a device when commuting and 88% use their commute time to watch, listen to, or read something.
by Jasper Baumann – Jul 3, 2024
'We're not social media': Ajit Mohan on Snap as an alternative platform and the growing APAC region
"As a company, we've been rather coy for the longest time about calling out why we are different."
by Alisha Buaya – Jul 2, 2024
Meltwater and Microsoft launch communications assistant, Meltwater Copilot
Chris Hackney: "Our focus is on empowering our customers to achieve remarkable outcomes with solutions that truly simplify their workflows and effort levels."
by Alisha Buaya – Jul 1, 2024
IMAA takes Digi-Byte to Fortress Melbourne
The event will feature panel discussions, an immersive gaming experience, and a keynote presentation by Digital Immersion co-founder Paco Albie.
by Alisha Buaya – Jun 25, 2024
YouGov: Only 25% of advertisers are ready for cookie deprecation
The new Taboola and YouGov study polled decision-makers in advertising and marketing to understand their level of preparedness for cookie deprecation.
by Jasper Baumann – Jun 13, 2024
Aussies and Kiwis concerned content is being altered to fuel misinformation
77% of AUNZ consumers said it was becoming difficult to verify whether the content they were consuming online was trustworthy.
by Alisha Buaya – Jun 7, 2024
Adobe's AI Assistant made available across applications
AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
by Alisha Buaya – Jun 6, 2024
Immersive ad experiences, AI Innovations: Google Marketing Live
Mel Silva: "We see a future where AI will supercharge the entire advertising lifecycle, from assembling your creative, to running your media, to measuring results."
by Alisha Buaya – Jun 6, 2024
Total online ad spend reaches $3.74bn in Q1: IAB Australia
Gai Le Roy: "The report suggests that many marketers are focused on short term sales targets with the continued economic downturn."
by Alisha Buaya – Jun 5, 2024
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