Outdoor
Latest stories
MESHKI launches OOH and social integration campaign via This is Flow and JCDecaux
Alex Rushton: 'By integrating real-time influencer content with a high-impact presence in Melbourne’s busiest locations, we reinforced our brand’s ability to lead and innovate in new spaces.'
by Alisha Buaya – Mar 27, 2025
OMA reveals inaugural creative awards finalists
Elizabeth McIntyre: 'The volume of entries was far greater than we anticipated, which is a clear signal of the strength and vibrancy of Out of Home in Australia.'
by Alisha Buaya – Mar 27, 2025
Anglicare Sydney reimagines seniors living in new campaign via Frost* Collective
The new brand identity aims to shift perceptions of ageing and seniors living by showcasing empowered seniors living life on their own terms – activated across OOH and social.
by Alisha Buaya – Mar 25, 2025
JCDecaux awards Programmatic Campaign of the Year Award to Mars for Extra's Gum Cities
Brad Palmer: 'Extra’s Gum Cities connected with target audiences in ways that felt natural and relevant, ultimately driving both engagement and sales.'
by Alisha Buaya – Mar 24, 2025
oOh!media awards 2025 Indigenous Business grant to Budj Bim Cultural Landscape Tours
Budj Bim Cultural Landscape will receive an OOH media package value at $200,000 across its digital network with support from innovation and creative hub, POLY.
by Alisha Buaya – Mar 24, 2025
Neil Ackland exits oOh!media as Mark Fairhurst and Andrew Every take on new sales and retail media leadership roles
Neil Ackland: 'I leave with immense pride in what we’ve accomplished and wish Cathy and the entire team continued success as they unlock the full potential of this extraordinary business.'
by Alisha Buaya – Mar 20, 2025
oOh!media secures Melbourne Central's LED digital screens
Robbie Dery: 'Our continued commitment to launching premium digital Out of Home assets with GPT reinforces our position at the forefront of market-leading advertising solutions for brands.'
by Alisha Buaya – Mar 17, 2025
QMS’ City of Sydney network draws big crowds with major events
Olivia Gotch: 'We were thrilled our City of Sydney digital street furniture network was able to place brands at the heart of all the action where it matters most – the streets.'
by Emma Shepherd – Mar 13, 2025
Specsavers teases passers-by in refreshed OOH campaign
Anri McHugh: 'The campaign illustrates that no matter what type of work you do, attention to detail and eyesight can make a big difference.'
by Alisha Buaya – Mar 10, 2025
McDonald's tempts office workers returning to work in new campaign
Jack Nunn: 'With playful visuals and clever media placements, this campaign will cut through like a Guillotine on 80gsm printer paper.'
by Alisha Buaya – Mar 6, 2025
oOh!media achieves WGEA target gender pay gap
Cathy O'Connor: 'We remain committed to ensuring an equitable workplace and our latest WGEA results reflect that.'
by Emma Shepherd – Mar 4, 2025
QMS expands its Sydney footprint: Tim Murphy on what’s next for the OOH player
'It’s not about being the biggest; it’s about being the best.'
by Emma Shepherd – Feb 27, 2025
JCDecaux launches new brand positioning via Howatson&Co
Essie Wake: 'We've identified four key drivers that transform campaign performance: portfolio quality, creative impact, sophisticated planning, and meaningful measurement.'
by Alisha Buaya – Feb 25, 2025
nib leverages unrealised potential in computing for OOH campaign via Dentsu Creative
Chris Donald: 'Leveraging the unrealised potential in the computing power behind our advertising was a novel way to bring this to life.'
by Alisha Buaya – Feb 25, 2025
OOH industry sees 8% growth in 2024 as digital dominance continues
The Transport category saw the most significant percentage increase.
by Emma Shepherd – Feb 25, 2025
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