Outdoor
Latest stories
OMA partners with RSL for 'That’s the ANZAC Spirit' campaign
The OMA and its members have donated more than $25.6 million in advertising space for ANZAC Day and Remembrance Day commemorations.
by Tess Connery – Apr 22, 2024
JOLT names Alicia Proebstl as Melbourne group sales manager
Proebstl will report to JOLT’s Victorian sales director, Tim Debenham.
by Tess Connery – Apr 22, 2024
Tiffany & Co, MECCA, JLR: oOh!media's Woollahra network launch partners
The audiences in the network have a median salary of $250,000 and property prices are 3.7 times higher than Sydney’s median.
by Tess Connery – Apr 17, 2024
QMS lights up Paris 2024 Digital Screen Network, announces launch partners
The Paris 2024 Digital Screen Network is set to reach more than 80% of adults.
by Tess Connery – Apr 16, 2024
JCDecaux launches 3D format alongside Alone Australia S2
JC3D uses forced perspective – an optical illusion technique that creates a 3D effect using framing and shadows.
by Alisha Buaya – Apr 10, 2024
Paul Sigaloff on MOVE 2.0's 'imminent' launch and TV's decline
"Whilst we – that’s a big assumption, I mean me – may wake up in the morning and we think about out-of-home ... customers don't always share that same perspective.”
by Tess Connery – Apr 9, 2024
IAB's DOOH Working Group names two co-chairs
The announcement was made at IAB and OMA’s Powering Digital Out of Home event.
by Tess Connery – Apr 5, 2024
As creatives swoon over British Airways work, is there an Aussie equivalent?
TBWA's Cat Williams: "Do stuff that’s different, unexpected and real. That’s the work that people want to pay attention to."
by Amy Shapiro – Apr 4, 2024
Veridooh's Mo Moubayed wants to expand globally and grow OOH beyond '4% or 5%' spend
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
by Alisha Buaya – Apr 3, 2024
DOOH and TV come together in QMS and Samba TV partnership
"It’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness."
by Tess Connery – Mar 27, 2024
oOh!media launches dedicated team to boost airport and office advertising engagement
The 15-strong team will be led by group sales director Chris Freel and executive group director - product strategy Bel Harper.
by Tess Connery – Mar 27, 2024
JCDecaux unveils first Aspire screen in Pyrmont
The inaugural Pyrmont site comes as a result of JCDecaux's contract with Sydney Trains.
by Tess Connery – Mar 25, 2024
Vistar Media launches global rebrand and upgraded DSP as DOOH market grows
Michael Provenzano: "We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since."
by Amy Shapiro – Mar 22, 2024
First bus shelter installation marks beginning of oOh!media’s Woollahra expansion
The Woollahra offering is set to go live in April.
by Tess Connery – Mar 20, 2024
QMS reports 20% audience increase thanks to Taylor Swift, Lunar New Year, and Mardi Gras
QMS' general manager, City of Sydney, said the numbers demonstrate why Sydney is a major event capital.
by Alisha Buaya – Mar 19, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.