Outdoor
Latest stories
DOOH and TV come together in QMS and Samba TV partnership
"It’s about combining two broadcast channels to deliver maximum audience reach and campaign effectiveness."
by Tess Connery – Mar 27, 2024
oOh!media launches dedicated team to boost airport and office advertising engagement
The 15-strong team will be led by group sales director Chris Freel and executive group director - product strategy Bel Harper.
by Tess Connery – Mar 27, 2024
JCDecaux unveils first Aspire screen in Pyrmont
The inaugural Pyrmont site comes as a result of JCDecaux's contract with Sydney Trains.
by Tess Connery – Mar 25, 2024
Vistar Media launches global rebrand and upgraded DSP as DOOH market grows
Michael Provenzano: "We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since."
by Amy Shapiro – Mar 22, 2024
First bus shelter installation marks beginning of oOh!media’s Woollahra expansion
The Woollahra offering is set to go live in April.
by Tess Connery – Mar 20, 2024
QMS reports 20% audience increase thanks to Taylor Swift, Lunar New Year, and Mardi Gras
QMS' general manager, City of Sydney, said the numbers demonstrate why Sydney is a major event capital.
by Alisha Buaya – Mar 19, 2024
Thinkerbell unveils Guinness countdown for St Patrick's Day
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
by Amy Shapiro – Mar 15, 2024
Val Morgan names Toyah Elder group sales manager
VMO recently welcomed Alexandra Thilthorpe as a senior account manager and promoted Rhianna Heatley to account manager.
by Tess Connery – Mar 14, 2024
The Inspired Unemployed begins billboard battle in Spotify marketing first
The podcast duo will take turns making fun of each other via a billboard.
by Jasper Baumann – Mar 13, 2024
For the faux of it: Bending reality with FOOH engages and entertains audiences
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
by Mediaweek Admin – Mar 12, 2024
OMA: 2023 financial results show growth in all categories
This week, the category breakdowns have been released.
by Mediaweek Admin – Mar 11, 2024
oOh!media extends Australia’s biggest single street furniture contract
The renewed contract will see oOh! convert hundreds of classic format panels to digital LED screens
by Mediaweek Admin – Mar 5, 2024
QMS digital street furniture helps brands sparkle during Sydney Mardi Gras
In 2023, the Mardi Gras parade saw Oxford Street record a 78% audience increase.
by Mediaweek Admin – Feb 29, 2024
Vistar Media welcomes Luke Adams as director of enterprise sales and promotions across APAC
Among those promoted are Winston Stening, Tom Newton and Shannon Randall.
by Mediaweek Admin – Feb 28, 2024
Lion and UM win JCDecaux Programmatic Campaign of the Year award
The win follows a reported 12% upswing in OOH industry revenue.
by Mediaweek Admin – Feb 27, 2024
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