Opinion
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Retail in 2025: What really matters for success
'The brands that will thrive are those that understand this isn't about choosing between digital and physical, or between authenticity and innovation.'
by Matthew Turl – Dec 18, 2024
2024 in review: Cookies, carbon, spending trends, and the screen measurement shake-up
As 2024 sprints towards the finishing line, there is much to reflect on – certainly too much to wrap up in one neat summary.
by Jasper Baumann and Alisha Buaya – Dec 16, 2024
Prince Harry and Meghan Markle’s 'Polo' on Netflix: A new direction for the Sussexes?
It’s a quieter, smarter move that shows how the Sussexes are evolving their brand, and it’s one worth paying attention to.
by Emma Shepherd – Dec 11, 2024
Next year’s big bet – contextual advertising will redefine 2025
In a world moving away from invasive tracking, context will reign supreme.
by Brett Armstrong – Dec 10, 2024
Use of AI turning Aussie brands into vanilla boomer businesses
Can Generative AI capture the fears, desires, and nuances of human behaviour?
by Mediaweek Admin – Dec 10, 2024
2025 predictions from a traditional indie agency marketer
For months now, I’ve been watching things shift. Trends, tactics, everything... and it’s starting to feel BIG.
by Jacqui Capel – Dec 6, 2024
Stop selling tactics as strategy: The dangerous misuse of business language
Vinnie Romano: 'Throughout my career, I’ve had colleagues and peers glamourise the term, yearning to be a part of the strategic thinking for the firm and its clients.'
by Mediaweek Admin – Dec 3, 2024
Seven's Andrew Brain: From hindsight to foresight - the evolution of audience intelligence
'We’re putting the future in the hands of brands, giving them tools to surface insights, that lead to better planning, buying and measuring campaigns in an increasingly complex market.'
by Mediaweek Admin – Nov 28, 2024
Sebastian Diaz: The AI gamble that can undermine business
'While AI’s shortcuts and efficiencies contribute to business success, this reliance comes with significant risks.'
by Mediaweek Admin – Nov 28, 2024
The Trade Desk's Ashton De Santis: Upfronts Uncovered - Measurement and accountability take centre stage
'For advertisers ready to embrace the future, the playbook is clear: premium content across the open internet, unified measurement, and a relentless focus on real business outcomes.'
by Mediaweek Admin – Nov 27, 2024
Infosum's Richard Knott: Why media agencies are adopting data clean room solutions
'The tide has firmly shifted toward the use of first-party data to drive marketing outcomes.'
by Josh Butt – Nov 19, 2024
Pippa Leary: 'It’s time. Aussie news publishers need to wean themselves off the drug of social traffic'
News Corp Australia now talking about engaged reach: readers who come to the homepage every day and are not accidental clicks.
by Matt Purcell – Nov 14, 2024
Five game-changing media and marketing trend predictions for 2025
Matt Purcell: 'If brands want to stay relevant, they need to take control and actively support employees to represent the company.'
by Natalie Harvey – Nov 14, 2024
Mamamia's Natalie Harvey: We just saw the results of America's first 'podcast election'. Australia is next.
'What nobody on the left or right is arguing, however, is the seismic shift in influence from the old media to the new media, specifically podcasts.'
by Imran Masood – Nov 13, 2024
DoubleVerify's Imran Masood: New frontiers for ad fraud in emerging consumer environments
Imran Masood: 'It’s a universal truth that fraudsters follow the money'
by Melanie Williams – Nov 12, 2024
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