Opinion
Latest stories
It's always personal with values-based brands. Just ask Tesla
'Consumers don’t just buy on price or performance - they also buy on values. But if those values shift, or consumers decide they were fake to begin with, the consequences are real.'
by Alex Brooks – Apr 16, 2025
Why DIY journalism beats none at all
'If this new world order only lets me tell stories to hundreds of people, rather than the hundreds of thousands that my career in media enabled, then so be it.'
by Bryce Coombe – Apr 14, 2025
Beyond the scroll: The influence of influencer marketing
'Stories that dissect influencer fraud, questionable wellness trends, and the realities of teenage life online, are a powerful mirror.'
by Alisha Buaya – Apr 9, 2025
AI isn’t the future. It’s already here. But is it actually useful yet?
Right now, AI feels like the wheel before the invention of the car.
by Scott Purcell – Apr 8, 2025
Fast, fierce, and flawed: what marketers can learn from election campaigns
'Voter behaviour has changed dramatically, just like consumer behaviour.'
by Daniel Van Vorsselen – Mar 31, 2025
The myth of ‘surprise and delight’: Why brands shouldn't try too hard
'Customers don't judge brand interactions in isolation, they benchmark them against broader interactions with big brands across industries.'
by Daniel Van Vorsselen – Mar 27, 2025
Agencies are scared to ask for more money: here’s how they can fix that
'Agencies need to stop treating pricing as an afterthought and start treating it as a core business function.'
by Julie Vu – Mar 25, 2025
The changing retail landscape in Australia
'The trend of promotions appearing earlier during the busiest shopping periods – often called “season creep” – has become increasingly common.'
by Alexis Whelan – Mar 19, 2025
From My Feed: How White Lotus fans are bringing 'offline' moments to our digital world
'The sheer volume of user-generated content that floods my feed is mind-blowing. This isn't just buzz; it's fertile ground for smart brand engagement.'
by Cara Norris – Mar 14, 2025
Why social search is more than a buzz phrase
People are seeking real, relatable and authentic recommendations from people they trust (often in video format!).
by Nicky Harvey – Mar 12, 2025
How to make remote work, work for agencies
With talent increasingly difficult to retain, agencies that cling to outdated office models risk alienating their workforce.
by Megan Stormer – Mar 11, 2025
Rethinking Masculinity in Visual Media
'Authentic representations are crucial for brands wanting to strike the right balance, but when opinions evolve in different directions, this is a difficult task.'
by Alisha Buaya – Mar 8, 2025
Beyond quotas: The playbook for women in marketing leadership
'Women in marketing are ready to lead. Now, businesses must step up and provide the structured support to make that happen.'
by Jane Axford – Mar 7, 2025
Beyond IWD: What women in media really need
'One thing is abundantly clear: we need to do more to achieve meaningful and sustainable change for women in our industry.'
by Andrea Martens – Mar 7, 2025
No more excuses: Why our industry must lead the charge on gender equality
'Empowerment campaigns are important, but they ring hollow when companies don’t back them up with real action.'
by Alisha Buaya – Mar 6, 2025
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