Opinion
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How to get attention: The five attention principles marketers should use to cut-through the noise
'We don’t just want our audience to notice us – we want them to remember us.'
by Mediaweek Admin – Aug 6, 2025
Narrative warfare: How AI is forcing a reset in corporate communications
David Hickey: 'This is the new battleground for corporate communications: a landscape where misinformation travels faster than facts.'
by David Hickey – Aug 6, 2025
Forget big data. The future belongs to large marketing models
InfoSum’s Richard Knott argues that Large Marketing Models (LMMs) will reshape advertising by connecting insights across siloes, without moving or exposing data.
by Richard Knott – Aug 6, 2025
The irony of innovation: Why media agencies must disrupt their own engine rooms
'If you’re not operating like a tech-led business, even if your product is creativity or media strategy, you’ll fall behind, and quickly.'
by Geoff Clarke – Aug 5, 2025
Brands need to be across platforms in a world of AI and media fragmentation
"It’s about creating a consistent presence across channels, reinforcing your message at every step."
by Daniel O’Connor – Aug 1, 2025
Marketers aren’t anti-privacy, but we can’t work in the dark
For marketers, the uncertainty isn’t just frustrating - it threatens the very practices that uphold our profession.
by Paul Hewett – Jul 29, 2025
Better together: Why a hybrid OOH strategy outperforms all others
Programmatic and direct OOH are not competitors. They are partners in delivering impactful, data-informed campaigns that reach the right audience at the right time in the right place.
by Ben Baker – Jul 28, 2025
Then & Now: How PR pros can apply lessons from the late ‘90s internet disruption to today’s AI wave
"AI will prioritise genuine human storytelling and content – and so will the public."
by Sharon Zeev Poole – Jul 24, 2025
How marketers can win this new financial year by tuning into customer behaviour
FY26 success will come from smarter targeting, authentic timing, and customer-first thinking.
by Katy Pilar – Jul 24, 2025
Meta cleans the feed – and it’s about time
This is a huge win for real creators and businesses or brands who’ve been drowned out by bots and copy-paste tactics.
by Diane Markovski – Jul 21, 2025
Why precision media matters more than ever, in a tight economy
In an era where every dollar must prove its worth, the best-performing brands aren’t simply cutting costs, they’re redefining how they invest.
by Paige Wheaton – Jul 18, 2025
Creators are going mainstream and their management needs to grow with them
'The best talent aren't waiting for opportunities to land, they’re asking us to help them make it happen.'
by David Arthur – Jul 17, 2025
Why audience quality is the next frontier in media planning
"It’s not just about how many people you reach, but how you reach them – and who they really are when they encounter your message."
by Michele Levine – Jul 15, 2025
Your Media Plan Is Boring. Culture Isn't.
The truth is, you’re not losing attention because it’s hard to get. You’re losing attention because you're building boring plans that ignore real people’s interests.
by Liz Penton – Jul 14, 2025
Strong creative is still one of the biggest drivers of ROI. So why don't we invest in it?
Decades of data show that great creative is one of the most powerful - and often underleveraged - growth levers available to brands.
by Paul Sinkinson – Jul 11, 2025
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