Latest stories
Nando’s Tom Blackburn on inaugural Chicken Shop Session: Brands ‘are built by the role they play in culture’
Tom Blackburn: "Creativity is at the heart of what we do, and I think of everything music is one of the biggest articulations of creativity."
by Amy Shapiro – Jul 22, 2024
alt/shift/ launches 'Show up for your team. Slow down on the road' for TAC
Kate Napoli: "We’re targeting the mindset that being late means letting the team down."
by Amy Shapiro – Jul 19, 2024
Maybelline launches 'Born With It' to support emerging female artists
"This live concert event and overarching campaign is an example of Maybelline’s continued commitment to female empowerment, individuality and diversity in creativity.
by Amy Shapiro – Jul 19, 2024
Macca's launches AI-powered 'boot pursuit' DDB Sydney and Mango
"The leaps we’re seeing in AI are remarkable, writing Shakespeare, generating news, and now analysing Chicken McNuggets."
by Amy Shapiro – Jul 19, 2024
Buddy Franklin 'kicks carbs not beer' in Thinkerbell's latest for Hahn
"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot with Hahn."
by Amy Shapiro – Jul 18, 2024
FleishmanHillard wins PR account for tech firm NCS Australia
"NCS is embarking on an exciting journey across the region."
by Amy Shapiro – Jul 18, 2024
Kraken Black Spiced Rum launches 'SkateDark' via Bastion
Matt Robinson: "It’s a perfect blend of The Kraken’s adventurous spirit and the skate community's fearless attitude."
by Amy Shapiro – Jul 17, 2024
Meyrick Adams and Casey Midgley launch marketing consultancy Orizan
"The world of marketing continues to evolve, and right now, the industry fails to match it."
by Amy Shapiro – Jul 17, 2024
'Sales will remain relationship driven': Tim O'Connor on the benefits of a personalised approach to sales
"[At Vevo], we strive to foster a culture of strong communication that is built on impeccable service."
by Jasper Baumann – Jul 16, 2024
When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”
by Amy Shapiro – Jul 16, 2024
Next&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.
by Amy Shapiro – Jul 15, 2024
Endometriosis Australia launches first national TVC via Havas Red, 'Take Your Life Off Hold'
"There is still an average six-and-a-half-year delay between the onset of symptoms and diagnosis of endometriosis in Australia."
by Amy Shapiro – Jul 15, 2024
'I believe that it should be embraced': Harry McGregor on the use of AI in brand marketing
"Tech integrations and platforms that can help us make decisions and influence outcomes will continue to change the game."
by Jasper Baumann – Jul 12, 2024
House of the Dragon hot sauces duel in latest work for BINGE via Thinkerbell
"Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!,” said Thinkerbell's chief creative, Tom Wenborn.
by Amy Shapiro – Jul 12, 2024
Daniel Ricciardo takes over Dan Murphy's in Emotive campaign for DR3 wines
"I don't know what was cooler, seeing the wine on the shelf or seeing my face all over the store front!"
by Amy Shapiro – Jul 11, 2024
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