Features
Latest stories
Advertising Debate Club: Will programmatic rule in 2029?
“We're always going to need moments that take your breath away.”
by Amy Shapiro – Feb 16, 2024
How Visa is helping athletes become creators to leverage its brand in 2024
"Alongside music entertainers and cultural trailblazers, athletes drive the creator economy."
by Amy Shapiro – Feb 13, 2024
The unexpected journey from a "professional blind date" to Prime Video's first Aussie feature film, Five Blind Dates
Shuang Hu: "It was so therapeutic"
by Anita Anabel – Feb 13, 2024
How The Brag Media's $8m sale came together and what's next
The Brag Media's Luke Girgis explains why he decided to sell 100% of the business
by Trent Thomas – Feb 12, 2024
Is Gen Z driving the rise of in-house agencies?
“The youth of today will have less tolerance for the late-hour culture.”
by Amy Shapiro – Feb 6, 2024
TBWA’s Kimberlee Wells warns brands could abandon sustainability in greenwashing crackdown
"We need the worst offenders to take the biggest measures.”
by Amy Shapiro – Feb 5, 2024
Josh Faulks: Industry needs to work with government and consumers to overcome greenwashing
"The angle that's often missed is that this isn't a responsibility of just the industry."
by Amy Shapiro – Feb 1, 2024
Fortress Australia appoints CMO to capitalise on meteoric growth in gaming market
Australia's video gaming industry reached $4.2 billion in 2022 up from $2.67 billion the previous year.
by Amy Shapiro – Jan 30, 2024
Do Married at First Sight producers script the unbelievable? Nope! You can't make this stuff up
John Walsh: "We've got to follow those stories"
by Anita Anabel – Jan 29, 2024
The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi
The person with the highest cumulative score earns the ‘Marketing-Multi Super Bowl Ring’.
by Trent Thomas – Jan 25, 2024
Leukaemia Foundation tackles lagging interest in World's Greatest Shave with brand overhaul
Adam Wise: “There's a lot of emotion built into the campaign."
by Amy Shapiro – Jan 25, 2024
Unilever opts for simplicity to elevate Weis brand following Emotive appointment
“We're hoping to build that strong emotional connection with the brand again.”
by Amy Shapiro – Jan 24, 2024
AANA targets greenwashing practices in advertising, CEO Josh Faulks declares, "it's critical."
The move is a result of community expectations of brands and government expectations that things need to change.
by Amy Shapiro – Jan 18, 2024
Stan Original Series Prosper explores the depths of Christianity without ridicule
Richard Roxburgh: "This family, they all believe absolutely"
by Anita Anabel – Jan 17, 2024
Throwback with a twist: Gladiators gets a Marvel-inspired makeover for a brand-new audience
Liz Ellis: "There are lots of things about the original series that are still there"
by Anita Anabel – Jan 14, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.