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IAB Australia review finds attention metrics provide marketers with insights on ad investments
Data

IAB Australia review finds attention metrics provide marketers with insights on ad investments

• The report offers the largest collation of information and perspectives on ad attention measurement

by Mediaweek AdminSep 26, 2022

GroupM finds global retail media will reach $101 billion in 2022
Agencies

GroupM finds global retail media will reach $101 billion in 2022

• Global e-commerce is estimated to make up 19% of global retail sales in 2022

by Mediaweek AdminSep 20, 2022

Snap report reveals what young Australians want from brands this holiday season
Social Media

Snap report reveals what young Australians want from brands this holiday season

• In Australia, 65% of all shoppers cite gift giving as important

by Mediaweek AdminSep 15, 2022

Analytic Partners introduces new enhancements to its platform
Data

Analytic Partners introduces new enhancements to its platform

• Brands can now adjust business assumptions to reflect economic conditions

by Mediaweek AdminSep 14, 2022

MiQ suggests marketers must adapt campaigns as Australian Christmas shopping habits change
Data

MiQ suggests marketers must adapt campaigns as Australian Christmas shopping habits change

• 34% of Australians expect to spend more this holiday season compared to 2021

by Mediaweek AdminSep 12, 2022

ThinkTV Fact Pack: Latest Total TV report tracks growth of BVOD – live & on demand
Television

ThinkTV Fact Pack: Latest Total TV report tracks growth of BVOD – live & on demand

Despite viewing options, Total TV accounts 85%+ of linear live TV, BVOD grows 20% YOY

by James ManningSep 6, 2022

IAB report says Australian digital advertising market reached $13.9billion in FY22
Adspend

IAB report says Australian digital advertising market reached $13.9billion in FY22

• The new data also highlights modest growth of 10.6% in the June quarter

by Mediaweek AdminSep 5, 2022

Growth Intelligence Centre's Dan Krigstein on the consumer trends shaping the future of media
News Brands

Growth Intelligence Centre's Dan Krigstein on the consumer trends shaping the future of media

• Plus: Navigating behavioural changes and the renaissance of investment in consumers

by Alisha BuayaSep 1, 2022

IAB research finds job vacancy rate in digital advertising is close to peaking
Agencies

IAB research finds job vacancy rate in digital advertising is close to peaking

• Job vacancy rates in the Australian digital advertising and ad tech have climbed to 11.8%

by Mediaweek AdminAug 25, 2022

Nielsen releases its first global ROI report on media plans
Data

Nielsen releases its first global ROI report on media plans

• The report identifies gaps in marketers' budgets, channels and media strategies

by Mediaweek AdminAug 24, 2022

Nielsen enhances Digital Content Ratings Solution in Australia with Identity System
Data

Nielsen enhances Digital Content Ratings Solution in Australia with Identity System

• Nielsen's enhanced DCR was recently launched in Italy

by Mediaweek AdminAug 24, 2022

Impact.com research reveals the rapidly evolving brand-influencer dynamic
Publishing

Impact.com research reveals the rapidly evolving brand-influencer dynamic

• The report shows disparity and alignment of perceptions of marketers and influencers

by Mediaweek AdminAug 23, 2022

Brisbane Radio Ratings 2022, Survey 4: Nova #1, huge surge for 4BH
Radio Ratings

Brisbane Radio Ratings 2022, Survey 4: Nova #1, huge surge for 4BH

• New brekky lineup at 4BC has hot start

by Tess ConneryAug 23, 2022

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