Data
Latest stories
IAB Australia announces latest instalment of measurement innovation series
Two additional modules are slated for release in 2024.
by Mediaweek Admin – Dec 7, 2023
Kmart and Woolworths lead Christmas advertising awareness in Australian retail landscape
YouGov's findings highlight the top brands in Australian Christmas advertising this year.
by Mediaweek Admin – Dec 7, 2023
Consumers want brands to take responsibility for climate action, says latest report by Human8
Matthew Jorgensen: "Brands are challenged to foster a more harmonious relationship between commerce and caring"
by Mediaweek Admin – Dec 6, 2023
Mediaweek’s A to Z of 2023: D is for Data and Measurement
"The industry will once again have to come together collaboratively in 2024 to make a difference"
by Jonas Jaanimagi – Dec 5, 2023
MAGNA predicts 3.8% growth in advertising revenues for 2024
Australia's total ad revenues are expected to grow by +5.8% with the market forecast to be the 5th largest globally.
by Mediaweek Admin – Dec 4, 2023
Annalect and InfoSum partner to create neutral clean room solution for APAC clients
InfoSum capabilities will be integrated into Omni and will enable privacy-safe utilisation of data across the entire marketing workflow
by Mediaweek Admin – Dec 1, 2023
Paper Moose & Innocean join forces to promote positive creative feedback
Jeremy Willmott: "It’s time we stop tearing each other down"
by Mediaweek Admin – Nov 28, 2023
Deloitte’s AI partner Kellie Nuttall on data, transparency and gender bias
“AI can be a force for good”
by Amy Shapiro – Nov 26, 2023
Mutinex CEO says Ehrenberg-Bass Institute sponsorship will benefit industry
"You can say you're a proponent of evidence-based marketing as a senior industry leader unless you put your money where your mouth is"
by Alisha Buaya – Nov 24, 2023
Ipsos iris: Rental crisis & cost of living pressures drive 3.4% surge in property site visits
The rental crisis and cost of living pinch drove a 3.4% increase in visits to property sites in October, according to the latest Ipsos data
by Mediaweek Admin – Nov 22, 2023
Linear TV still the dominant platform for advertisers in Asia despite 64% of viewers opting for streaming services
From January to October this year, US$107 billion in ad revenue was injected into Asia’s media industry
by Alisha Buaya – Nov 21, 2023
Sam Hughes: How brands can deliver impact and avoid the purpose void
'Creating a consistent, purposeful experience that is relevant and meaningful to customers and employees is a starting point'
by Brad Graham – Nov 20, 2023
The Trade Desk's Stephanie Famolaro on privacy, data and consent in a cookie-less world
"If you were to rebuild the internet from the ground up, you would not rebuild it with cookies"
by Alisha Buaya – Nov 20, 2023
Australia Pulse study reveals trust trends in key sectors
Howard Parry-Husbands: "People are losing trust in sectors that prioritise their own financial gain"
by Mediaweek Admin – Nov 20, 2023
Three of every five luxury shoppers use Pinterest to research luxury brands
Kelly Emanuelli: "Brands have the opportunity to reach this highly engaged audience the moment they form an opinion and make a purchase decision"
by Mediaweek Admin – Nov 17, 2023
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.