Data
Latest stories
Australia Pulse study reveals trust trends in key sectors
Howard Parry-Husbands: "People are losing trust in sectors that prioritise their own financial gain"
by Mediaweek Admin – Nov 20, 2023
Three of every five luxury shoppers use Pinterest to research luxury brands
Kelly Emanuelli: "Brands have the opportunity to reach this highly engaged audience the moment they form an opinion and make a purchase decision"
by Mediaweek Admin – Nov 17, 2023
ACA: Advertising industry needs to focus on retention and senior diverse talent
Hannah Sturrock: “We're not as inclusive as we'd like to think.”
by Amy Shapiro – Nov 15, 2023
Diversity Council Australia warns AI tools could “negatively impact” industry attempts to address diversity
"There is no silver bullet when it comes to fostering a more inclusive and diverse workforce."
by Amy Shapiro – Nov 14, 2023
"Understanding social sentiment has never been more critical": Meltwater's Ross Candido on the power of data during challenging economic times
"Tracking one billion pieces of content daily would have been inconceivable ten years ago"
by Alisha Buaya – Nov 13, 2023
Brands set to lose out to bargains this Christmas
The research shows the need for brands and retailers to be "present at all touch points of the shopping journey"
by Mediaweek Admin – Nov 13, 2023
WARC releases Marketing Toolkit 2024 listing key trends shaping global strategies
• Based on WARC’s proprietary GEISTE trends research, insights from 1,400+ marketers worldwide and one-to-one interviews with marketing leaders
by Mediaweek Admin – Nov 9, 2023
Ipsos: Australian professionals lacking CX strategies
The report found brand alignment and CX strategies was "critical" to 83% of Australian CX professionals
by Mediaweek Admin – Nov 8, 2023
The Trade Desk and Circana partner to strengthen retail data in Australia
James Bayes: "This partnership underscores our commitment to diversifying our retail data offerings"
by Mediaweek Admin – Nov 8, 2023
Australia's media executives demand Albanese government create codes of conduct against big tech companies
The demand for codes of conduct is aimed at stopping big tech companies from dominating the market and behaving anti-competitively
by Mediaweek Admin – Nov 6, 2023
Hubspot research finds AI saves the Australian workforce two days per week
Dan Bognar: "AI is not something that's about to disrupt our day-to-days — it already has"
by Mediaweek Admin – Nov 2, 2023
Study from WARC & Royal Mail Marketreach reveals how mail commands media attention
• Nearly two-thirds (63%) of recipients say mail attracts their undivided attention
by Mediaweek Admin – Nov 1, 2023
ADIA names Yvonne Wallis and Rob McLachlan as winners of the Jayne Van Souwe Research Industry Leadership Award
Sarah Campbell: "Congratulations to this year's deserving joint winners"
by Mediaweek Admin – Oct 31, 2023
Samsung Ads' Behind the Screens report examines the rise of ad-funded streaming
Alex Spurzem: "It is important for advertisers to understand the insights and behaviours of these growing streaming audiences"
by Mediaweek Admin – Oct 31, 2023
Pollinate study reveals 72% of Aussies still call Australia "the lucky country"
The study also found almost half of respondents claim they are happy living in Australia, 54% believe things are getting worse
by Mediaweek Admin – Oct 31, 2023
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