Data
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Publicis Sapient partners with Google Cloud to chase retail media dollars
The RMN Accelerator aims to help clients grab a share of the booming retail market, forecast to reach $2.8 billion by 2027.
by Mediaweek Admin – Jan 12, 2024
Meltwater: APAC bucks global trends, maintains steady social media spend in 2024
47% of teams in APAC say social media will play a bigger role in 2024.
by Mediaweek Admin – Jan 11, 2024
Tennis Australia implements Magnite's programmatic advertising on website and mobile app
Demand Manager will provide Tennis Australia with insights, flexibility, and control over header bidding operations.
by Mediaweek Admin – Jan 11, 2024
IAS whitepaper examines marketers and publishers responsibility in creating safe online environments
The study examined how the entire digital ecosystem can promote responsible media to protect consumers.
by Mediaweek Admin – Jan 11, 2024
IAS launches Quality Attention measurement product
The product predicts if an impression will lead to a business result, including awareness, consideration, and conversion.
by Mediaweek Admin – Jan 8, 2024
Harvey Norman, Myers among top Black Friday ad spenders according to Nielsen
"One of the most competitive retail periods of the year."
by Mediaweek Admin – Dec 22, 2023
Meta’s Threads misses the mark as a consumer moment of 2023, according to Tracksuit
Barbie, Taylor Swift and the FIFA Women's World Cup ranked high as among the top entertainment or consumer events of 2023.
by Alisha Buaya – Dec 20, 2023
Attention metrics take centre-stage as DoubleVerify launches global benchmark report
Daniel Slotwiner: "These insights are critical in helping brands better contextualise their ad campaign performance"
by Mediaweek Admin – Dec 20, 2023
Mediaweek’s A to Z of 2023: Y is for Year of Consumer Data
"We’re moving to a new world of first and second-party data collaboration; a world with control and privacy at its core."
by Josh Butt – Dec 19, 2023
Data Never Sleeps report reveals ChatGPT users send 6944 prompts every 60 seconds
"Data drives everything we do."
by Mediaweek Admin – Dec 19, 2023
Google rolls out Tracking Protection ahead of third-party cookie phase-out
Tracking Protection limits cross-site tracking by restricting website access to third-party cookies by default.
by Mediaweek Admin – Dec 15, 2023
Mediaweek’s A to Z of 2023: T is for TV Measurement
"2023 has been a real turning point."
by Danny Molyneux – Dec 14, 2023
Forget email and text, Gen Z tradies want brands to connect face to face
"Digital transformation is irrelevant for the trade audience if it doesn’t seriously move the dial."
by Mediaweek Admin – Dec 14, 2023
HubSpot predicts "the big switch off" as spam rates weaken customer loyalty in Australia
"It’s causing irreparable damage."
by Mediaweek Admin – Dec 13, 2023
Consumers are craving hope, according to Dentsu Creative's 2024 trends report
Pats Mcdonald: "We can design for the future we want to see."
by Mediaweek Admin – Dec 11, 2023
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