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TV ratings AFL & NRL Finals on Saturday 14 September 2024: Lions, Storm & Cowboys win
Lions steal a win after trailing GSW by 44 points, Sharks and Knights stumble
by Mediaweek Admin – Sep 15, 2024
Lower funnel is over invested, marketers should rebalance marketing mix now: Mutinex
Will Marks: “Marketers need to stop trying to simply “wait it out".
by Jasper Baumann – Sep 11, 2024
Foxtel Media integrates Kantar Media viewing data into Mediaocean platform
Kantar Media produced data will be available in SpectraMD as soon as early October.
by Jasper Baumann – Sep 10, 2024
DoubleVerify expands brand suitability coverage on Meta to include inflammatory politics and news
Mark Zagorski: "As citizens around the world prepare to vote, giving advertisers the ability to choose the content they want to be aligned with is critical."
by Alisha Buaya – Sep 9, 2024
'We’ll need to find a bigger venue next year': Insights and ideas from iPX Sydney 2024
Adam Furness: "Consumers are less interested in what brands have to say about themselves and more interested in what their trusted networks have to say."
by Alisha Buaya – Sep 9, 2024
OzTAM unveils refreshed brand identity ahead of VOZ launch in December
The new branding includes an evolution of the OzTAM logo and imagery, along with updates to key products, resources, and assets.
by Jasper Baumann – Sep 9, 2024
Sports TV ratings: AFL Finals Weekend 1, NRL Final round updated for Thursday to Saturday games
AFL: Swans get through in a thriller as Carlton and Bulldogs don’t make it past first weekend
by Mediaweek Admin – Sep 7, 2024
UM and Mutinex team up to lead real-time media data integration
"This collaboration underscores UM's commitment to innovation, privacy, and security."
by Alisha Buaya – Sep 3, 2024
'This is a big change that's coming straight to their face': ADMA's Sarla Fernando on getting marketers ready for privacy reform
"Marketers don't need to be lawyers, but they need to feed into the framework that a company will develop to meet the reform and be compliant."
by Alisha Buaya – Aug 29, 2024
Nexxen and The Trade Desk partner to provide access to ACR data segments
Josif Zanich: "Our strategic partnership with The Trade Desk is changing that narrative, enabling more advertisers to reach the right audiences, particularly across CTV."
by Alisha Buaya – Aug 23, 2024
News.com.au reclaims top news brands ranking as Paris 2024 Olympics dominates cycle: Ipsos iris
The News Corp title took back pole position in the news brands rankings with 12.9 million unique visitors, followed by the broadcaster's newly refreshed online news offering with 12.7 million.
by Alisha Buaya – Aug 21, 2024
Drivers start their engines: Auto sector ad spend grew 8% over last 12 months says Nielsen
Electric vehicle media spend up sevenfold since 2021.
by Alisha Buaya – Aug 20, 2024
Paris 2024 Olympics TV ratings: Wednesday 7 August saw sailor Matt Wearn win gold in the dinghy class
The Opals defeated Serbia 85-67 in the Women’s Basketball.
by Jasper Baumann – Aug 8, 2024
Paris 2024 Olympics TV ratings Tuesday 6 August: 1.8m tune in as Jessica Hull makes 1500m semis
Audience over 800,000 up late watching Boomers v Serbia basketball clash
by James Manning – Aug 8, 2024
Paris 2024 Olympics TV ratings Monday 5 August: Gold for Noemie Fox in canoe slalom
The primetime evening session numbers have recovered in the past few days
by James Manning – Aug 6, 2024
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