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Food, Beverage, and QSR giants lead in advertising: Nielsen 2024 Food and Beverage report
Data

Food, Beverage, and QSR giants lead in advertising: Nielsen 2024 Food and Beverage report

Rose Lopreiato: 'The rise of social media spend shows that brands are keen to reach their audiences where they spend most of their time.'

by Mediaweek AdminNov 7, 2024

Streaming on par with FTA viewing as social media consumption decreases: Deloitte 2024
Data

Streaming on par with FTA viewing as social media consumption decreases: Deloitte 2024

Peter Corbett: 'Australians spend an average 44 hours a week, or around six hours a day consuming digital entertainment. This survey gives us a great insight into what they consume and why.'

by Alisha BuayaNov 4, 2024

Australian farmers trust agricultural media above any other form: ACM Survey
Data

Australian farmers trust agricultural media above any other form: ACM Survey

Tony Kendall: 'Our QARS research study lifts the lid on our farmers’ lives and the importance of agricultural media to their businesses.'

by Mediaweek AdminOct 24, 2024

AFL and NRL grand finals dominate online news in September: Ipsos iris
Data

AFL and NRL grand finals dominate online news in September: Ipsos iris

Global news events, including the ongoing conflict in Israel, Gaza and Lebanon, rapper Sean ‘Diddy’ Combs’ arrest, and the presidential debate between Kamala Harris and Donald Trump, also drew audiences.

by Alisha BuayaOct 22, 2024

Foxtel Upfront 2025: Amazon joins Video Futures Collective, new research projects into premium digital video advertising  impact
Streaming

Foxtel Upfront 2025: Amazon joins Video Futures Collective, new research projects into premium digital video advertising impact

Mark Frain: 'Foxtel Media is committed to providing open, reliable data, so you can make the best decisions for your campaigns.'

by Mediaweek AdminOct 17, 2024

John McNerney: Tinsel, Tech, and Tactics: Mastering the Festive Rush with Omnichannel Marketing
Data

John McNerney: Tinsel, Tech, and Tactics: Mastering the Festive Rush with Omnichannel Marketing

'This year’s holiday season could be more like Santa Claus than Ebenezer Scrooge if marketers choose to adopt an omnichannel marketing approach and consider these trends to drive success.'

by Gareth BrockOct 17, 2024

Adele Burke joins InfoSum as sales director of Australia and New Zealand
Data

Adele Burke joins InfoSum as sales director of Australia and New Zealand

Richard Knott: "Adele brings with her in-depth media and marketing insight and experience, a proven track-record of delivering results for marketers and an exceptional network."

by Alisha BuayaOct 8, 2024

Bruno Rodriguez: What marketers need to know about Google AI Overviews
Data

Bruno Rodriguez: What marketers need to know about Google AI Overviews

'Having worked with global and US brands like Skyscanner, ClassPass, AWS, and Clio over the last two years, I’ve seen first-hand the impact of AI overviews.'

by Alex CookOct 4, 2024

91% of PR and comms professionals are seeking guidance and support amid fast changing industry: LinkedIn
Data

91% of PR and comms professionals are seeking guidance and support amid fast changing industry: LinkedIn

Cayla Dengate: "It will be important for workers to stay informed, upskill and continuously learn."

by Alisha BuayaOct 2, 2024

Melbourne Radio Ratings 2024, Survey 6: 3AW and smooth market leaders, Ross & Russ and Fifi, Fev & Nick flying, K&J slump
Radio

Melbourne Radio Ratings 2024, Survey 6: 3AW and smooth market leaders, Ross & Russ and Fifi, Fev & Nick flying, K&J slump

Ross and Russ lead breakfast overall, other majors in order are Fifi Fev & Nick, Jase & Lauren and then Christian O'Connell.

by James ManningOct 1, 2024

Afterpay to launch media network in partnership with Yahoo DSP
Data

Afterpay to launch media network in partnership with Yahoo DSP

This partnership will allow brands to access its shopping insights to better connect with their target audiences across multiple online and physical shopping channels.

by Alisha BuayaSep 26, 2024

Australia ranked as top winter holiday for UK travellers: Taboola
Data

Australia ranked as top winter holiday for UK travellers: Taboola

Dave Struzzi: "Interest in warm weather destinations like Australia, The Caribbean and South Africa is spiking, highlighting strong demand for long haul trips this winter."

by Alisha BuayaSep 23, 2024

Paris Olympics and Paralympics coverage results in 5% audience growth for online sports category: Ipsos iris
Data

Paris Olympics and Paralympics coverage results in 5% audience growth for online sports category: Ipsos iris

The growth in the sports category represents an extra 735,000 Australians for a total sports audience of more than 15.6 million.

by Alisha BuayaSep 22, 2024

TV ratings 21 September 2024: Footy Finals Friday with wins for Swans and Sharks
Data

TV ratings 21 September 2024: Footy Finals Friday with wins for Swans and Sharks

Swans on their way to AFL Grand Final, Sharks bite the Cowboys

by Mediaweek AdminSep 21, 2024

Veridooh appointed as IPG Mediabrands' preferred verification partner
Data

Veridooh appointed as IPG Mediabrands' preferred verification partner

Lucy Formosa Morgan: "We know that this partnership is going to be a game changer in delivering even greater value for our clients."

by Alisha BuayaSep 16, 2024

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