Creativity
Latest stories
Leo Burnett, Herd MSL unveil 'Keep Walking Proudly' short for Johnnie Walker
Melissa Barry: "A chance to celebrate the trailblazers who paved the way for others."
by Amy Shapiro – Mar 14, 2024
Bastion acquires AnalogFolk 'to redefine the landscape'
Ben Hourahine: "It gives us the true scale and global reach we’ve been craving."
by Amy Shapiro – Mar 14, 2024
Australia ranked #6 most creative country: WARC
The Monkeys' Tuvalu campaign was Australia's best-performing work, coming in at #5.
by Amy Shapiro – Mar 13, 2024
The Hallway launches world-first 'Cardboard Cake' for Coeliac-approved bakery
Simon Lee: "An extraordinary collaboration that’s taken our design and production smarts out of the studio and into the kitchen."
by Amy Shapiro – Mar 13, 2024
Kim Kardashian's sci-fi Skims ad debuts at the Oscars
Set in the fictitious Skims outer-space test lab, the film is a panoramic shot across a series of video monitors, where the business mogul herself assumes the role of her 'Klones'.
by Amy Shapiro – Mar 12, 2024
For the faux of it: Bending reality with FOOH engages and entertains audiences
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
by Mediaweek Admin – Mar 12, 2024
Rob Farmer: Stronger media and creative relationships needed to avoid ‘cultural landfill’
"With so many different formats, contexts, audience communities and metrics, it’s never been easier to create ‘cultural landfill.’"
by Mediaweek Admin – Mar 12, 2024
PepsiCo appoints Special PR for Pepsi, Red Rock Deli, and Smith’s
This appointment follows Special securing PepsiCo’s creative and advertising accounts in 2022.
by Amy Shapiro – Mar 12, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Amy Shapiro – Mar 12, 2024
SXSW Austin 2024: Delta, eos, and Pfizer CMOs on 'aggressively' embracing AI
“'I’m pushing AI aggressively inside of the walls of Pfizer.”
by Trent Thomas – Mar 12, 2024
Prosper and Bastion Agency launch 'Strong, Safe, Fabulous' campaign
Niki Bentley: “The messaging will make a difference in the community, changing opinions for the better."
by Amy Shapiro – Mar 11, 2024
Hawke's Brewing Co.'s 'Game for Good' puts environmental spin on the pokies
"The Hawke’s journey started with Bob Hawke passing on his royalty share to help the company support environmental causes."
by Mediaweek Admin – Mar 8, 2024
Bullfrog debuts 'Move How You Feel' campaign for Epijoint
Bullfrog helped develop the new-to-market product's design system, website, and all campaign assets.
by Mediaweek Admin – Mar 8, 2024
Luke Hodge fronts MoneyMe's 'Kick Your Goals' campaign via Seven Network's 7RED
Richard Bray: "Just like AFL players need a team behind them to succeed, sometimes regular Aussies need a little help to kick their own goals faster."
by Mediaweek Admin – Mar 8, 2024
Australian Avocados campaign by Thinkerbell spurs national hunt for 'Avo King'
The work is Thinkerbell's first for Hort Innovation since Mediaweek revealed it won the account
by Mediaweek Admin – Mar 7, 2024
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