Creativity
Latest stories
Clems launches brand campaign for Racing and Wagering WA's TABtouch
In addition to the campaign, Clems has also refreshed the TABtouch brand identity.
by Alisha Buaya – Apr 2, 2024
DDB Melbourne's Andrew Rovenko on what award-winning Rocketgirl photos say about creative limits
“Creative problems are the creativity itself, and the ability to come up with new things. It's the opposite of using a formula.”
by Amy Shapiro – Apr 2, 2024
DDB and VW launch RooBadge, designed to save kangaroos and cars
The idea came after the team experienced kangaroo hazards firsthand on film sets.
by Amy Shapiro – Mar 28, 2024
David Jones forges retail media partnership with Criteo
David Jones launched its stand alone retail media department, David Jones Amplify, in August last year.
by Amy Shapiro – Mar 27, 2024
Adobe taps Accenture to co-develop industry solutions with Firefly AI
97% of business leaders expect generative AI to be transformative for their company and their industry, according to Accenture.
by Amy Shapiro – Mar 26, 2024
Justin Hind's Reunion Agency launches first work for Rest Super
Reunion Agency, launched in June 2023, is co-led by Hind and Stephen Knowles.
by Amy Shapiro – Mar 26, 2024
SBS, Jack Nimble debut 'Alone Cologne' for Alone Australia Season 2
Notes of "smoked fish skin, unwashed skin, and greasy hair."
by Amy Shapiro – Mar 26, 2024
Emotive asks industry to donate $5m in media to combat deep seabed mining threat
Simon Joyce: "Deep Rising isn't just a campaign; it's a vital call to action to safeguard our planet's future."
by Amy Shapiro – Mar 25, 2024
Cadbury expands Accessible Easter Egg Hunt with NextSense and FutureLabs
Chris Rehn: "It’s important we continue talking about how to make Australia a more inclusive society."
by Amy Shapiro – Mar 25, 2024
Uber Carshare and F1 driver Valtteri Bottas create 'Australia's Second Car' via Poem
Andy Morley said the Uber masterbrand has been "hyper-focused" on working with talents and celebrities that resonate with Australian audiences.
by Alisha Buaya – Mar 20, 2024
'Like a tobacco account on your CV': Woolley and Noble on Shell creative pitch
"Good creatives don't want to sully their book with this kind of work."
by Alisha Buaya – Mar 19, 2024
AAMI and Ogilvy launch brand platform using Dorothea Mackellar's 'My Country'
The work launching the platform uses Dorothea Mackellar’s iconic poem ‘My Country’.
by Alisha Buaya – Mar 18, 2024
CommBank heroes home-lenders in latest campaign
Jo Boundy: "We’ve been able to truly hero some of our amazing real-life home lenders and the wonderful support they provide."
by Amy Shapiro – Mar 15, 2024
Thinkerbell unveils Guinness countdown for St Patrick's Day
Albertus Lombard: "It’s a bit like counting down the sleeps 'til Christmas."
by Amy Shapiro – Mar 15, 2024
Enigma launches third instalment of Kennards' Ken Oath campaign
Jack Mason: "The campaign keeps all the fun and likeable sentiments of the previous campaigns but really places the customer at the heart of the story."
by Alisha Buaya – Mar 15, 2024
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