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SeenThis adds IAS measurement in its platform
Marketers using the platform will be able to add IAS in the platform to measure video metrics of a campaign and its video creatives.
by Mediaweek Admin – Feb 14, 2024
Cathy O'Connor on the wake-up call of new sustainability and pay equality compliance
Failure to address sustainability risks may lead to financial repercussions, including reduced access to capital.
by Mediaweek Admin – Feb 14, 2024
SXSW Sydney returns inviting session applications for 2024
The inaugural year featured 1,178 sessions and events
by Mediaweek Admin – Feb 13, 2024
How The Brag Media's $8m sale came together and what's next
The Brag Media's Luke Girgis explains why he decided to sell 100% of the business
by Trent Thomas – Feb 12, 2024
Outbrain and News Corp Australia sign multi-year agreement to leverage AI-powered Smartlogic
Outbrain’s Smartlogic aims to improve the content discovery experience and how audiences explore and consume media.
by Mediaweek Admin – Feb 12, 2024
Live Nation: Three quarters of Australians would join loyalty programs for music perks
63% of respondents would increase their spending with brands that offer live music perks.
by Mediaweek Admin – Feb 12, 2024
PwC Australia, Kantar, and Glow partner on new sustainability metric for ROI fostering ESG investments
"The more we all speak the same language, the more positive impact can be created for businesses."
by Mediaweek Admin – Feb 8, 2024
SCA appoints new Sydney digital sales leadership team for LiSTNR
The launch comes after four new senior sales appointments
by Mediaweek Admin – Feb 7, 2024
Woolley Marketing: Does DE&I matter or not?
There are five weeks until International Women's Day on March 8
by Toby Harrison and Dan Krigstein – Feb 7, 2024
Tom Heddon joins Channel Factory in the new role of head of sales for Victoria
Heddon will be responsible for maximising revenue and providing strategic direction and leadership to the local sales team.
by Mediaweek Admin – Feb 5, 2024
TBWA’s Kimberlee Wells warns brands could abandon sustainability in greenwashing crackdown
"We need the worst offenders to take the biggest measures.”
by Amy Shapiro – Feb 5, 2024
Roundup: Network 10 sale?, Joe Rogan renews at Spotify, Craig Reucassel’s class assignment
Lachlan Murdoch, Hoyts, Record labels, Taylor Swift, Ben Cousins, Charlie Pickering
by Mediaweek Admin – Feb 5, 2024
CRA releases annual and quarterly radio ad revenue numbers for 2023
Ford Ennals: The numbers were "broadly stable despite a challenging market"
by Mediaweek Admin – Feb 1, 2024
Retailer Outdoor Supacentre pays $300k penalty for spam breaches for 80,000 texts
4WD Supacentre joins list of other spam infringers including Kmart, DoorDash, Ticketek and Uber
by Mediaweek Admin – Jan 31, 2024
Owen Joyce: Working together as an industry to increase diversity
"It's more important than ever that the industry is investing in collectively promoting itself over the long term."
by Leisa Goddard – Jan 30, 2024
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