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News Corp launches Taste Healthy platform to help consumers achieve health goals
Research from The Growth Distillery showed 96% of Australians are looking to ‘better’ their lives.
by Tess Connery – May 28, 2024
Hannah Sturrock on ACA Create Space results: 'People need encouragement’
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this one: A 10 point drop in LGBTQ+ inclusion."
by Amy Shapiro – May 22, 2024
Foxcatcher and inMobi partner to enhance media planning and activation
"The partnership will deliver exceptional audience insights and marketing outcomes."
by Alisha Buaya – May 21, 2024
Zitcha names Josh Forsyth APAC sales lead, eyes Asia expansion
Forsyth joins after more than eight years working in major adtech businesses including Yahoo, The Trade Desk, and Vistar Media.
by Alisha Buaya – May 20, 2024
Jasmin Bedir: Is anybody listening?
"Silence isn’t going to solve anything for us right now."
by Brad Palmer – May 20, 2024
Pregnancy, cockatoo gun violence, more girl maths: Ad Standards May rulings
ME Bank’s girl maths ad, City Fertility Centre's radio ad, and Metroll Darwin all faced the gavel.
by Amy Shapiro – May 17, 2024
Pizza Hut hit with $2.5 spam fine from ACMA
The restaurant chain sent over 10 million marketing messages in breach of Australian spam laws across a four-month period.
by Amy Shapiro – May 16, 2024
Val Morgan Digital uncovers Gen Z and millennials' spending habits
The study uncovered the impact of a growing phenomenon called 'money dysmorphia'.
by Tess Connery – May 15, 2024
Budget 2024: What Jim Chalmers delivered for media industry
What's in the budget for ABC, SBS, ACMA, and AAP.
by Tess Connery – May 15, 2024
Nina Christian: Personal branding isn't just about self-promotion
"Personal branding isn't about self-promotion; it's about creating meaningful value for your audience."
by Kate O'Loughlin – May 15, 2024
News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
Jacqui Abbott appointed Qantas' executive manager, corporate affairs
Abbott has reunited with Qantas' new chief corporate affairs and communications officer Danielle Keighery; the pair worked together at Virgin.
by Tess Connery – May 14, 2024
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