Brands
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Special wins Cricket Australia account
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
by Amy Shapiro – May 14, 2024
Exclusive: CommBank launches Truyu via Supermassive
Supermassive developed the go-to market strategy, including the name, brand positioning, and brand identity.
by Amy Shapiro – May 14, 2024
Kate O'Loughlin: What the Met teaches us about celebrity mega-brands and consumer expectations
From the cost-of-living crisis or the rise of the influencer economy, it’s clear that what audiences want from the Met and brands alike are changing.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – May 14, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Amy Shapiro – May 10, 2024
Smith's launches new brand platform 'Joy is a Simple Recipe' via Goodby Silverstein & Partners
Smith’s will work with Special Group in Australia to tap into country-specific audience insights.
by Alisha Buaya – May 10, 2024
AANA RESET recap: LEGO, Matildas, Barbie, AB InBev
Agency relationships are like a marriage, Richard Oppy proposed - "there's going to be ups and downs."
by Brittney Rigby – May 10, 2024
Customer Owned Bank Association leads digital campaign via Supercurious
According to Pollinate research, most Australians found their bank lacked a human touch.
by Amy Shapiro – May 8, 2024
Contiki and We are Social unveil 'Switch On Social Travel' challenge
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
by Amy Shapiro – May 8, 2024
Gippsland Dairy celebrates 'Slow Good' in new platform via Special
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland yogurt.
by Amy Shapiro – May 8, 2024
Thinkerbell launches second instalment of 'I Saw it on BINGE'
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
by Amy Shapiro – May 7, 2024
Mediaweek with Simon Ryan: Labelium sale, M&As, brand building, competition
RyanCap roadmap: "It's really important staff, clients and associates realise that our plan has not changed."
by James Manning – May 7, 2024
Whittaker’s Hello Chocolate Lovers brand platform launches via Bastion Shine
Rich Maddocks: "We think we’ve hit on an area that’s not only entertaining but also incredibly relatable."
by Amy Shapiro – May 7, 2024
Howatson+Co launches first work for Tyro
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning statement."
by Amy Shapiro – May 6, 2024
Thinkerbell celebrates Star Wars Day with Hahn Solo
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney, Melbourne, and Adelaide.
by Amy Shapiro – May 6, 2024
Bumble rebrand the first step to make dating better for women: APAC's Lucille McCart
"It’s the first of many exciting updates we are making to address our community’s needs."
by Amy Shapiro – May 6, 2024
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