Latest stories
Clemenger BBDO secures Kmart's creative account in competitive pitch
The appointment was confirmed following a competitive pitch that began in November.
by Emma Shepherd – Mar 26, 2025
VMO and Yahoo team up to take CTV campaigns out of the living room
OmniStream launches to connect connected TV with place-based DOOH buys.
by Natasha Lee – Mar 26, 2025
AFFINITY strengthens creative firepower with key internal promotion
Angela Smith: 'His drive and ambition have consistently delivered business-growing thinking.'
by Emma Shepherd – Mar 26, 2025
Enigma Media appointed to GigaComm's media strategy, planning and buying
Sally Lawrence: 'We’re thrilled to partner with such an innovative challenger brand and such a lovely team.'
by Alisha Buaya – Mar 26, 2025
Australian Mentoring Services appoints Claxon as digital and creative agency of record
Jade Axford: 'Claxon’s goal is to build a strong, future-thinking brand that will propel AMS forward in the market and allow them to stand out against the more established providers.'
by Alisha Buaya – Mar 26, 2025
Initiative wins Aspen Pharmacare Australia
Alison Holland: 'This collaboration aligns with our commitment to delivering innovative, patient-centric solutions through strategic and data-driven media approaches.'
by Alisha Buaya – Mar 26, 2025
Max launches 'All Killer, No Filler' campaign ahead of Australian launch
The new streaming services launches next Monday.
by Natasha Lee – Mar 26, 2025
Gabi Revell and Jarryd Haefele launch creative agency, Foundry
Gabi Revell: 'When you’ve navigated high-stakes projects, you come out with a rare kind of clarity - knowing what works, what doesn’t, and where real value lies.'
by Alisha Buaya – Mar 25, 2025
Intuit QuickBooks campaign confronts negative reviews via R/GA Australia
Kirsty Hollis: 'We felt it was time to shift those long-held beliefs and invite accountants to take another look at QuickBooks.'
by Alisha Buaya – Mar 25, 2025
TFM Digital's Taylor Fielding on why brands are turning away from Meta and Google to Local Area Marketing
Taylor Fielding: 'When all rely on the same platforms, with the replica personas, differentiation becomes a distant hope; in essence all of our efforts become a darker shade of AI.'
by Alisha Buaya – Mar 24, 2025
DDB Group AUNZ president Andrew Little steps down; NZ's Priya Patel and Matty Burton take on expanded roles
Andrew Little: 'I have always thought that leading DDB is a privilege, not a job and have treated this company like it was my own'
by Alisha Buaya – Mar 24, 2025
Ten years on: How Simon Joyce's Emotive stunned the industry with the 'most honest telco ad ever' with Ricky Gervais
‘Looking back, we had no right to get Ricky, but we had belief, tonnes of tenacity and the planets did align.’
by Alisha Buaya – Mar 24, 2025
Bankwest reimagines banking experience under new brand platform via Bear Meets Eagle On Fire
Micah Walker: 'This is such a perfect brand and project for us.'
by Alisha Buaya – Mar 24, 2025
1001 Optometry tests commuters vision in latest campaign ahead of World Optometry Day via VML
Jack Delmonte: 'So many of us overlook the importance of eye health until it’s too late, this campaign bridges that disconnect by providing a fun, engaging way to highlight the issue.'
by Alisha Buaya – Mar 21, 2025
Outside In launches with ex-Modibodi creatives at the helm
Grace O'Brien: 'Transforming brands from the Outside In is about bringing an agile partnership, flexible options, and a refreshingly relevant perspective to every brand we work with.'
by Alisha Buaya – Mar 20, 2025
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