Latest stories
Lilian Sor joins Howatson+Company as chief strategy officer
Chris Howatson: 'She cares fiercely. All these qualities make her the perfect person to lead strategy.'
by Alisha Buaya – Apr 3, 2025
White Glo appoints Melbourne Social Co. as social media agency
Shelley Friesen: 'We're thrilled to bring our storytelling, creative and strategy expertise to the table to help White Glo re-connect with their loyal millennial customers.'
by Alisha Buaya – Apr 3, 2025
OMG Australia unveils influencer platform CREO backed by attention research
Thomas Hutley: 'We need to be viewing influencer marketing as a vehicle for media effectiveness.'
by Emma Shepherd – Apr 3, 2025
MAXMEDIALAB named agency of record for Lady Gaga's Haus Labs across APAC
Lynette Phillips: 'Haus Labs has already made its mark globally, and we’re excited to bring its vision to Australian audiences'.
by Natasha Lee – Apr 2, 2025
Droga5 reshuffles creative leadership across ANZ and London in global push
Barbara Humphries and Damon Stapleton named Co-CCOs of Droga5 ANZ; Tara Ford heads to London as agency undergoes global transformation.
by Emma Shepherd – Apr 2, 2025
Original Audio launches with tech-first model to boost campaign effectiveness
Original Audio will aim to a build a bridge that will close the gap between creativity and performance.
by Natasha Lee – Apr 2, 2025
'A bit more pessimistic' and 'nothing worth celebrating': Darren Woolley gives stark analysis on the 2025 State of The Pitch
For Woolley, the industry appears not to have had much improvement since the 2024 findings.
by Alisha Buaya – Apr 2, 2025
Bega unveils 'Night Cheese' OOH campaign via TBWA\Melbourne
Bianca Di Donato: 'By identifying and owning the late-night snacking moment, we are creating a whole new experience of indulgence that is uniquely Bega.'
by Alisha Buaya – Apr 2, 2025
Sophie Monk shows off '100% wholesome nudie shots' via Bench Media and Circul8
Emilie Durand: 'The campaign is all about shaking up the functional drinks space, making wellness fun, effortless, and ridiculously tasty.'
by Alisha Buaya – Apr 2, 2025
QMS sets new benchmark for DOOH with Paris Olympics campaign
Games Network delivers brand lift, memory encoding and sales boost for major partners.
by Natasha Lee – Apr 1, 2025
GroupM agencies dominate RECMA report
Aimee Buchanan: 'It is wonderful to see our efforts reflected in the latest RECMA report.'
by Alisha Buaya – Apr 1, 2025
Heineken appoints WPP as global shopper marketing and commerce partner
Rutger van der Stegen: 'WPP’s creativity and deep understanding of the Heineken brand makes them the right partner to increase the impact of shopper touchpoints in our marketing mix.'
by Alisha Buaya – Apr 1, 2025
'Thanks to Nature' launches first major out-of-home campaign
The brand, started by a Sydney mum, is kicking off its foray into OOH advertising.
by Natasha Lee – Mar 31, 2025
Clemenger BBDO unveils new logo and proposition as it relaunches
Lee Leggett: 'We’re not just expanding our capabilities - we’re expanding our potential.'
by Alisha Buaya – Mar 31, 2025
All Blacks and Black Ferns unveil new brand identities via M&C Saactchi Group
The brands have been designed for both teams to stand out in an ever-complex sport and entertainment landscape.
by Alisha Buaya – Mar 31, 2025
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