Latest stories
Estée Lauder and Adobe forge AI-powered marketing future
The partnership sets a new industry standard for how beauty brands can leverage AI to enhance creativity.
by Natasha Lee – Mar 14, 2025
Resmed waves goodbye to the sleep monster in new campaign via Hopeful Monsters
Carl Moggridge: 'Through a puppeteered sleep monster and some light entertainment, we wanted to normalise seeking help, the same way we do with other health issues.'
by Alisha Buaya – Mar 14, 2025
Taubmans taps Sunday Gravy
Sharon Winton: 'From day one, Sunday Gravy demonstrated a highly collaborative approach, impressive strategic insight, and ambition for creative excellence.'
by Alisha Buaya – Mar 14, 2025
Unlocking the future of video advertising: Insights from execs at Nine, IAG, Zenith, and BOQ
'Engagement isn’t the same when someone’s watching at a bus stop compared to lounging on their sofa.'
by Emma Shepherd – Mar 14, 2025
ACCIONA unveil first surfboard made from retired turbine blades via DDB Melbourne
Giles Watson: 'Surfers have an unbreakable bond with the environment, so creating a board from recycled turbine blades helps inspire the next generation of environmentalists.'
by Alisha Buaya – Mar 13, 2025
NAB celebrates how footy brings Aussies together in new AFL sponsorship campaign via TBWA\Melbourne and Mindshare
Matt Stoddart: 'It’s a beautiful thing across all levels of footy when a player kicks their first goal and everyone gets around them.'
by Alisha Buaya – Mar 13, 2025
'Rare to get public commentary from senior clients about success': Media buyers on what stood out at News Corp's D_Coded
Mediaweek spoke to Peter Horgan, Sue Squillace, Brian Gallagher and others to find out what stood out for them at News Corp's D_Coded.
by Alisha Buaya – Mar 13, 2025
Claxon appointed as media and creative agency for Better Everyday Project
Emily Selvadurai: 'Claxon’s strategic approach and innovative thinking made them the perfect partner to help us expand and make a lasting impact in the leadership and personal development space.'
by Alisha Buaya – Mar 13, 2025
MILKRUN attracts over 100k plays in 24 hours with 'KICKRUN' mobile game via Paper Moose
Jamie Gagliardi: 'KICKRUN perfectly portrays the playful nature of the MILKRUN brand, delivering a memorable and engaging experience for our customers with the help of Paper Moose to execute this campaign.'
by Alisha Buaya – Mar 13, 2025
Former Are Media director launches PR & copywriting agency, Grande Creative
Gabriella Del Grande: 'This is about making PR and copywriting more accessible.'
by Emma Shepherd – Mar 13, 2025
WiredCo. tapped to manage P.E Nation's affiliate marketing
Angela Hampton: 'I’ve been a fan of the brand since the beginning, so winning P.E Nation is a big win for us and for me personally.'
by Alisha Buaya – Mar 13, 2025
Ogilvy Health appoints head of consumer health to lead revamped consumer health offering
Rachel Stanton: 'Our expanded offering – including Health Influence – and Ben’s strong experience in the consumer health sector are all key conduits to make this happen.'
by Alisha Buaya – Mar 12, 2025
OMA expands membership as OOH industry adapts to shifting market
The expansion comes at a time of transformation.
by Natasha Lee – Mar 12, 2025
Korean Air unveils first major rebrand in 40 years via Lippincott
The new identity signals global ambitions following the Asiana merger.
by Emma Shepherd – Mar 12, 2025
Bearded Kitten appoints managing partner
Barney Sutton: 'Every event should feel like stepping into a new world and Vinny inherently understands how to create those immersive experiences.'
by Alisha Buaya – Mar 12, 2025
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