Latest stories
Zenith wins Flight Centre media account as travel retailer seeks "full-service" positioning
Megan Henderson: 'Their data-driven, insight-led approach and bold thinking is a great match for our growth plans and evolution as Flight Centre affirms its place as a trusted household name.'
by Alisha Buaya – Jul 1, 2025
Apparent wins workforce management SaaS company Kinatico
Simon Pugh: 'To partner with Kinatico in their next stage of growth is truly exciting and we are thrilled to bring our B2B and performance expertise to life alongside Chantal and her team.'
by Alisha Buaya – Jul 1, 2025
Enero sells majority stake in OBMedia to support focus on its agencies
Ian Ball: 'This divestment supports our strategy to focus on our award-winning agencies where we see the greatest potential for growth, differentiation, and value creation.'
by Alisha Buaya – Jul 1, 2025
Boomtown Masterclass encourages a reconsideration of regional marketing
Franky Ryan: 'It’s a huge market for brands to be reaching, with targeted campaigns that speak to regional communities.'
by Alisha Buaya – Jul 1, 2025
Special appoints new National Head of Production. Will also oversee in-house production studio.
Tori Lopez: 'Her experience and future-focused approach make her the perfect person to shape this next chapter of production at Special.'
by Alisha Buaya – Jul 1, 2025
Allianz on emotional customer reaction to Flight of the Finch campaign
Laura Halbert: 'We were very aware our industry often leans heavily on rational messaging and that is one of the reasons we are so proud to have taken a bold, emotionally resonant approach.'
by Alisha Buaya – Jun 30, 2025
Public affairs firm Anacta taps David Brain as Chair
Evan Moorhead: 'He’s an innovator with deep global experience and a sharp instinct for what drives opinion and behaviour.'
by Alisha Buaya – Jun 30, 2025
Smelly Lunch Stories and Urban List partnership to launch DEI survey
'This survey helps us move beyond anecdotal evidence to build a clearer, data-led picture of how inclusive our industry truly feels today, and what needs to change.'
by Alisha Buaya – Jun 30, 2025
VMO opens entries for 2025 Ultimate Media Champion competition
Paul Butler: 'What we love about the Ultimate Media Champion is that it puts just as much focus on mental strength as physical.'
by Alisha Buaya – Jun 30, 2025
dentsu Queensland and TEQ celebrate the regions with Traveller
Kim McConnie: 'It’s a powerful celebration of our destination and a true reflection of the Team Queensland spirit that brought it to life.'
by Alisha Buaya – Jun 30, 2025
IMAA hosts 12 agency execs on NT cultural immersion trip
Jacqui Alley: 'The IMAA’s goal is to create long-term economic opportunity and visibility for the Aboriginal community through storytelling and genuine collaboration.'
by Alisha Buaya – Jun 30, 2025
Superfan Facebook campaign prompts Lipton Chai Latte relaunch
Wellison D'Assuncao: 'The bigger story here for brands and marketers is the one about the importance of understanding your audience and the power they have.'
by Alisha Buaya – Jun 30, 2025
Lovehoney battles tough ad restrictions in unapologetic, raunchy new campaign
Camilla Rossi: 'By blending clever strategy, humour, a bit of mischief and a lot of innuendo, we’re thrilled to launch ‘Feel the Lovehoney’.'
by Alisha Buaya – Jun 27, 2025
Allen's Lollies campaign insists it will always 'Bring the Fun'
Melanie Chen: '‘Bring the Fun’ reminds everyone when you bring a bag of Allen’s lollies, you are bringing more than just a bag of lollies, you are bringing the fun to any occasion.'
by Alisha Buaya – Jun 26, 2025
Kantar’s Brand Blueprint Awards crowns Tinder Australia campaign for ‘Most Effective’
Kristen Hardeman: 'Our aim was to shift perceptions by showcasing Tinder’s trust and safety features in a meaningful way.'
by Alisha Buaya – Jun 26, 2025
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