Zenith Australia has been appointed to oversee Flight Centre’s media strategy, planning and buying.
The media agency will work with the travel agency, founded in 1982, to drive business growth through its digital and in-store offering, as well as through events and partnerships.
The account will be managed out of the Zenith Brisbane office and focus on building Flight Centre’s fame for its widest product range and offers by highlighting the brand’s content, personalised service and distinct experiences.
Flight Centre is aiming to cement its position as a full-service travel retailer with a global shop network, bookable product online and via an app following the launch of its new global tagline in February, ‘Your Centre for Travel’.
Megan Henderson, Flight Centre’s Global Head of Marketing, said: “We are excited to welcome Zenith as our Australian media agency.
“Their data-driven, insight-led approach and bold thinking is a great match for our growth plans and evolution as Flight Centre affirms its place as a trusted household name.”
Zenith Brisbane General Manager, Kate Lippett, said: “We are thrilled to be partnering with Flight Centre. From the moment we began conversations with their team, it was clear that our two brands and our people would have great synergy.
“Flight Centre’s appetite to build clever and exciting campaigns that amplify their brand purpose will allow us to tap into a wealth of products and insights that sit within Zenith Australia.”
She added: “It is great to see Flight Centre’s work continue to come from a globalised team of Marketing experts based locally in Brisbane, backed by the nationwide power of Zenith Australia and the broader Publicis Groupe ANZ family.”