dentsu Queensland and Tourism and Events Queensland have partnered with Nine to launch a special 16-page Traveller liftout on Queensland’s regions in The Sun Herald and The Sunday Age newspapers.
The liftout focuses on the diversity of Queensland getaways, from sun- drenched sands, lush rainforests, vibrant city scenes to rich cultural connections.
dentsu Queensland co-ordinated 17 individual partners across the state’s regions to bring the liftout to life including photography of iconic travel destinations and guide to finding a getaway for any vibe.
The Brisbane-based media agency’s strategy for the extension of its “that Holiday feeling’ campaign for key partners across region focused on print thanks to it remaining a core channel for reaching a broad audience with high visual impact, particularly in the travel sector.
“This partnership between Nine, TEQ, and dentsu Queensland has delivered more than a campaign – it’s a vibrant celebration of travel that captures ‘That Holiday Feeling’ in every turn of the page,” Emilia Ball, dentsu Queensland Integrated Partnerships Lead, said.
“We are so proud to have worked with all of our regions and Tourism and Events Queensland to invite readers to experience it themselves.”
Kim McConnie, TEQ Group Executive Marketing, said: “We’re incredibly proud of the 16-page Nine Traveller lift-out in The Sydney Morning Herald and The Age. This is a first-of-its-kind feature for Queensland, in terms of scale and print presence, and it brilliantly showcases what’s new, what’s iconic, and what’s hot across our participating regions.
“It’s a powerful celebration of our destination and a true reflection of the Team Queensland spirit that brought it to life.”
Amanda Upton, Nine Head of Travel & Luxury, said: “We’re absolutely thrilled to partner with TEQ on the ‘That Holiday Feeling’ campaign and showcase all of Queensland’s regions to Traveller’s highly-engaged audience. We know our readers are avid domestic travellers, and it’s a pleasure and privilege to offer them more trusted travel inspiration and compelling reasons to visit these regions.”
The liftout ran on June 22 and June 29 across print and digital.
The work comes as dentsu Queensland continues a strong 2025, with Managing Director Chris Ernst recently winning the Next of the Best Leadership Award and the agency debuting on AFR’s Best Places to Work Media & Marketing list.
Credits:
dentsu Queensland:
Emilia Ball – dentsu Queensland
Peter Clark – dentsu Queensland
Madeleine Grieve – dentsu Queensland
TEQ:
Nine:
Jessica Ward – Tourism Events Queensland
Maddison Tanner – Tourism Events Queensland
Kim McConnie – Tourism Events Queensland
Leah Beadman – Nine
Nicole Ferguson – Nine
Rebecca Lawrie – Nine
Loren Marlin – Nine
Olivia Pickering – Nine
Nadine Tuback – Nine
Veronica King – Nine
Juliana Lai – Nine