Latest stories
IMAA unveils key initiatives and events for the sector and its member agencies in 2024
The IMAA will also host a delegation of senior media partners and members to the Northern Territory in May.
by Mediaweek Admin – Jan 18, 2024
Doritos' 'For The Bold' campaign turned heads at Melbourne Wedding Expo with Dorito-dusted dress
"Doritos is all about embracing boldness and living unapologetically."
by Mediaweek Admin – Jan 17, 2024
Ryan O'Connell resigns from Ogilvy Sydney as chief strategy officer
O’Connell called his departure from the agency a "bittersweet moment".
by Mediaweek Admin – Jan 17, 2024
ACERO shakes celebrity fitness image in 'Realise Your Potential' campaign with Wellcom
"There is a quietness about this film, capturing moments that are louder than words."
by Mediaweek Admin – Jan 17, 2024
Nike, Smiths and Netflix named as finalists for the inaugural TikTok Australia advertising awards
The event will highlight the Australian agencies and brands that have delivered impactful and entertaining campaigns to the platform
by Mediaweek Admin – Jan 17, 2024
Mediaweek HOT List January 2024: Nunn Media in the Spotlight, Comms Declare and the duty of care, Monkeys’ BBQ, and the Uber One Special hair do
"It feels like the weather this summer is a metaphor for the industry outlook."
by Toby Harrison and Dan Krigstein – Jan 16, 2024
Andy Allen fronts Peters Drumstick Clean Up Australia Day campaign via Sick Dog Wolf Man & Wired.Co
Drumstick has launched two flavours inspired by urban and suburban neighbourhoods: Iced Latte, Choc Raspberry Brownie.
by Mediaweek Admin – Jan 16, 2024
AANA names Mehra Jehangir as director of member engagement and events
Jehangir replaces previous director, Emma Logan.
by Mediaweek Admin – Jan 16, 2024
Ethics, human centricity & transparency: The IMAA unveils guiding principles for AI
The principles were developed in collaboration with members and AI agency AirStack.
by Mediaweek Admin – Jan 16, 2024
"Loch Mess Monster" stars in latest Budget Direct ad via 303 MullenLowe
2024 marks six years since Sarge and the ‘Insurance Solved’ platform was introduced to Australia.
by Mediaweek Admin – Jan 15, 2024
Mango and New Balance partner for major retail activation at Australian Open
"Every touch point has been designed to capture our love of the sport."
by Mediaweek Admin – Jan 15, 2024
Brands threw away $6 billion in wasted digital ad spend, Next&Co reports
Next&Co’s report found Google topped the digital media channel waste list with 49% of digital ad dollars at $167 million
by Mediaweek Admin – Jan 15, 2024
whiteGREY lands Newcastle Airport creative account
"An instrumental role in shaping the region’s perceptions."
by Mediaweek Admin – Jan 15, 2024
P&O seeks to “elevate above a sea of sameness” in first brand platform in a decade
Mediaweek speaks to the tourism experts steering P&O's new brand platform
by Danielle Long – Jan 15, 2024
Aussie comedian Jimmy Rees fronts new campaign for Singapore Tourism
Jimmy Rees: "I’m sure there are a lot of Aussies out there just like me."
by Mediaweek Admin – Jan 12, 2024
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