Latest stories
Kate O'Loughlin: Jojo Siwa's rebrand proves marketers should commit to the bit
Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.
by Alisha Buaya, Grace Gollasch and Jasper Baumann – Apr 18, 2024
Leo Burnett announces hires, appoints Lenna Boland as Group CD
James Beswick and Rowan Foxcroft also join as associate creative directors.
by Amy Shapiro – Apr 18, 2024
Pepsi launches new look in first major work with Special PR
Bryant: "This campaign launch demonstrates how Pepsi continues to challenge conventions, pushes the boundaries, and always puts enjoyment first.”
by Amy Shapiro – Apr 18, 2024
Publicis Groupe's Maurice Lévy proposes changes to governance structure
Lévy’s proposal would see him become chairman emeritus and Arthur Sadoun step up to chairman and CEO of the board.
by Alisha Buaya – Apr 18, 2024
Pure Blonde partners with The Monkeys to relaunch brand
Ant Keogh: "The real world is an impure place... it made sense to revisit the original brand world and see what measures they are taking to keep the beer pure."
by Amy Shapiro – Apr 18, 2024
alt/shift/ Brisbane wins Ausbuild account
alt/shift will take on the home builder brand's creative, PR, content, and social account.
by Amy Shapiro – Apr 18, 2024
BMF launches first work for a2 milk, 'Only a2 will do'
Bailey: "We wanted to feature real tummies, ‘Tough Tummies’, to celebrate how we can thrive with a2 Milk."
by Amy Shapiro – Apr 17, 2024
Afterpay appoints Kaimera as media agency of record
The incumbent, Initiative, had held the account since 2021.
by Alisha Buaya – Apr 17, 2024
Supercars teases latest work with Jessica Mauboy via Wildcard
Younes: "It’s a celebration of everything that makes Supercars racing truly unforgettable."
by Amy Shapiro – Apr 17, 2024
McDonald's and DDB Sydney revive 1987 Big Mac promo, 'passing the baton of the chant between generations'
The new version of the promo is in partnership with Snapchat, marking the platform's first-ever AI-charged, voice machine learning campaign in Australia.
by Amy Shapiro – Apr 17, 2024
Yahoo Academy reveals 2024 speakers and participants
The two days will culminate in a Pitch Off that will see the delegates break into teams to solve a real business problem for Musicians Making a Difference.
by Alisha Buaya – Apr 17, 2024
Emotive promotes Aoife Lehane, announces new hires
Ruki Ahad, Tyler Ronaldson, and Jenna Fisher have joined the agency.
by Amy Shapiro – Apr 17, 2024
Anthony Ellis promoted to CEO of Publicis Media Exchange ANZ
Ellis' remit has also been expanded to include Publicis Groupe's Sport & Entertainment division across AUNZ.
by Alisha Buaya – Apr 17, 2024
Mediaweek HOT List April 2024: Bluey's house on Domain, Yeah the Pies, and Alone Cologne
Plus: Aussie agencies winning at Clios, and the WARC ACT Good Report.
by Toby Harrison and Dan Krigstein – Apr 17, 2024
Davy Rennie's to-do: Give CMOs 'unfair advantage', get his agencies to 'stop being so bloody humble'
"Instead of your typical CMOs, we're really shaping to be able to service the needs of the chief customer officer ... as the Power of One, we can solve everything."
by Brittney Rigby – Apr 16, 2024
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.