Latest stories
Blis introduces Smart Holdout Groups to solve the challenges of omnichannel campaign measurement
'We can now help our clients truly understand the real impact of their marketing activity across any channel.'
by Mediaweek Admin – Oct 22, 2024
Thinkerbell and Aware Super unveil Rhythm of Retirement campaign
Belle Thompson: 'We’ve developed a strong platform in ‘Super Helpful’, and we’re really proud of this new work we’ve created together with the team at Aware Super.'
by Alisha Buaya – Oct 22, 2024
Leo Burnett appointed as lead creative agency partner of ANZ
Upon incumbent Special withdrawing from the pitch in August, Leo Burnett beat other shortlisted agencies including dentsu, The Monkeys, and BMF.
by Jasper Baumann – Oct 22, 2024
Claire Fenner resigns from Atomic 212° as national chief executive officer: 'It's a decision that doesn’t come lightly'
Barry O’Brien OAM: 'Claire has built an incredible team and done a remarkable job in producing strong results for our clients, developing our people and helping make us the most successful independent media agency in Australia.'
by Alisha Buaya – Oct 22, 2024
Uber collects over 80,000kgs of garments for 2024 Red Cross Clothing Drive campaign featuring Chrishell Stause via Poem
Katie Raleigh: "We needed a strategic concept that would not just capture the attention of Australia, but more importantly, change the way Aussies donate to the Red Cross."
by Alisha Buaya – Oct 22, 2024
'Change is inevitable': Jasmin Bedir on Wesley Hawes' departure from Innocean after four years
Hawes joined Innocean in 2020 after almost two years at CHE Proximity, where he was also executive creative director.
by Alisha Buaya – Oct 22, 2024
Medium Rare appointed social media agency for Flybuys
The Flybuys account will be led by Medium Rare’s head of social, Sarah Macrae, who joined the company in 2022 from We Are Social.
by Jasper Baumann – Oct 22, 2024
Ryan Haeusler joins Wavemaker after nine years at Initiative
James Hier: 'Ryan is a unicorn in the industry with his ability to apply rigour and magic to media.'
by Alisha Buaya – Oct 22, 2024
Thinkerbell and Australian Avocados mark King Charles III tour of Australia with commemorative avocado spoon and holder
The campaign launch comes in light of the recent revelation that His Majesty enjoys half an avocado for lunch every day to stay fit for his royal duties.
by Alisha Buaya – Oct 21, 2024
Communicado wins Stegbar, TAXIBOX and Lifestyle Communities
Kerrie Ryan: "At Communicado, we’re excited to partner with these leading Australian businesses to enhance their brand visibility and ensure that their marketing investment works hard to deliver meaningful results."
by Alisha Buaya – Oct 21, 2024
AANA launches new Environmental Claims Code in the fight against greenwashing
Josh Faulks: "By encouraging truthful and accurate environmental claims, we can influence the behavioural change that is necessary to transition to a sustainable future."
by Alisha Buaya – Oct 21, 2024
McDonald's Australia puts creative account up for pitch
Australia's third-biggest advertiser confirmed to Mediaweek that it is recruiting an additional creative agency partner from its "existing global agency roster."
by Jasper Baumann – Oct 21, 2024
SXSW Sydney 2024 day five recap: From manipulating consumers to a brand as a cultural super force
Inside the Rolling Stone house plus the massive impact of the News.com.au campaign About Bloody Time.
by Mediaweek Admin – Oct 21, 2024
SOLVD combines tech, media and creative to launch Hunter Water campaign
Renee Fedder : "The challenge is to keep the message fresh and impactful, and ensure our community has the tools and knowledge to save water in any weather."
by Alisha Buaya – Oct 21, 2024
Clemenger BBDO makes six appointments to its team
The hires include creative directors Heidi Kesselman and Anthony Cassidy, creative resource director Lizzie Slattery, senior creative Jake Blood, copywriter Talia Stone and art director Zaneta Vincent.
by Alisha Buaya – Oct 21, 2024
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