Latest stories
Superloop brings back planking in latest campaign via Leo Burnett and Zenith
Ben Colman: "Leo Burnett Australia and Zenith Australia’s partnership has been critical in building exceptional and effective solutions for us at Superloop."
by Alisha Buaya – Oct 21, 2024
Media buyers on Foxtel's 2025 upfront: 'Refreshing' and 'promising' offerings amid 'more competition than ever'
Lorraine Woods, Daniel Cutrone and Jessica Woods shared their thoughts and opinions on the Foxtel upfront with Mediaweek.
by Alisha Buaya – Oct 21, 2024
SXSW Blog Day 4: Tech & Innovation, Nedd Brockmann and Secrets to Bunnings' success
‘Generative AI was yet again put in the spotlight, this time how it is transforming workplaces and workflows.’
by Phil Ely and Dr. Shannon Bosshard – Oct 18, 2024
Foxtel Upfront 2025: New partnerships with tvbeat, and with CommBank iQ and Adgile
Nev Hasan: 'Foxtel Media’s partnership with tvbeat is a game changer for our linear offering’
by Mediaweek Admin – Oct 17, 2024
Labelium, Ryvalmedia & 1000heads SXSW takeover: Jean Kerboul and Simon Ryan on agency investment
Simon Ryan tells SXSW: ‘You don’t build a business to sell it.’
by James Manning – Oct 17, 2024
Social Soup launches new AI content tool
The new tool is designed to help creators and brands select the most effective content and drive better results.
by Jasper Baumann – Oct 17, 2024
iProspect promotes Nicola Barnes to head of investment
Marcelle Gomez: 'Nicola has been an incredible force within our business, driving our investment product and broader agency initiatives.'
by Alisha Buaya – Oct 17, 2024
DDB Group Sydney unveils sustainability Change The Brief Alliance initiative
Sheryl Marjoram: "This is more than just a behaviour change; it is a key strategic initiative that will run through the DNA of the agency."
by Alisha Buaya – Oct 17, 2024
The Annex unveils new corporate branding as it expands local offering and services
Mardi Caught: 'I'm excited about the next steps we are taking - moving into community management and tour marketing, alongside the recorded music services we've always offered.'
by Alisha Buaya – Oct 17, 2024
Melbourne Social Co wins Oates cleaning products social media account
Shelley Friesen: 'We see such an incredible opportunity to elevate the brand’s social media footprint in 2024 and into 2025, through strategy and engaging organic content.'
by Alisha Buaya – Oct 17, 2024
SXSW Blog Day 3: Labelium Group takeover, QMS and Amplified Intelligence, Steve Vamos on change
‘You have to be conscious of your mindset, as it determines your ability to adapt.'
by Phil Ely and Dr. Shannon Bosshard – Oct 17, 2024
GroupM and Mindshare launch Inclusive Influencer tool
Sam Turley: 'The solution is a win-win: brands that adopt a more inclusive approach see commercial impact across all key brand metrics whilst also supporting vital creator communities and fostering diverse representation.'
by Alisha Buaya – Oct 17, 2024
The Monkeys and MLA launch 'The Greatest' brand campaign for Aussie Beef
Tara Ford: 'We were tasked with demonstrating just how desirable Aussie Beef is to Aussies in a sophisticated fashion, without sacrificing entertainment.'
by Alisha Buaya – Oct 16, 2024
Advertising Industry Careers launches its Graduate Directory
Advertising, marketing, and media employers listed with AIC can also submit a brief outlining their graduate opportunities.
by Mediaweek Admin – Oct 16, 2024
InMobi Advertising launches green media segments, powered by Scope3
Abhay Singhal: 'This partnership with Scope3 and the launch of InMobi Advertising’s green media offering marks a significant milestone in the company’s sustainability journey.'
by Jasper Baumann – Oct 16, 2024
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