Latest stories
'Change is inevitable': Jasmin Bedir on Wesley Hawes' departure from Innocean after four years
Hawes joined Innocean in 2020 after almost two years at CHE Proximity, where he was also executive creative director.
by Alisha Buaya – Oct 22, 2024
Medium Rare appointed social media agency for Flybuys
The Flybuys account will be led by Medium Rare’s head of social, Sarah Macrae, who joined the company in 2022 from We Are Social.
by Jasper Baumann – Oct 22, 2024
Ryan Haeusler joins Wavemaker after nine years at Initiative
James Hier: 'Ryan is a unicorn in the industry with his ability to apply rigour and magic to media.'
by Alisha Buaya – Oct 22, 2024
Thinkerbell and Australian Avocados mark King Charles III tour of Australia with commemorative avocado spoon and holder
The campaign launch comes in light of the recent revelation that His Majesty enjoys half an avocado for lunch every day to stay fit for his royal duties.
by Alisha Buaya – Oct 21, 2024
Communicado wins Stegbar, TAXIBOX and Lifestyle Communities
Kerrie Ryan: "At Communicado, we’re excited to partner with these leading Australian businesses to enhance their brand visibility and ensure that their marketing investment works hard to deliver meaningful results."
by Alisha Buaya – Oct 21, 2024
AANA launches new Environmental Claims Code in the fight against greenwashing
Josh Faulks: "By encouraging truthful and accurate environmental claims, we can influence the behavioural change that is necessary to transition to a sustainable future."
by Alisha Buaya – Oct 21, 2024
McDonald's Australia puts creative account up for pitch
Australia's third-biggest advertiser confirmed to Mediaweek that it is recruiting an additional creative agency partner from its "existing global agency roster."
by Jasper Baumann – Oct 21, 2024
SXSW Sydney 2024 day five recap: From manipulating consumers to a brand as a cultural super force
Inside the Rolling Stone house plus the massive impact of the News.com.au campaign About Bloody Time.
by Mediaweek Admin – Oct 21, 2024
SOLVD combines tech, media and creative to launch Hunter Water campaign
Renee Fedder : "The challenge is to keep the message fresh and impactful, and ensure our community has the tools and knowledge to save water in any weather."
by Alisha Buaya – Oct 21, 2024
Clemenger BBDO makes six appointments to its team
The hires include creative directors Heidi Kesselman and Anthony Cassidy, creative resource director Lizzie Slattery, senior creative Jake Blood, copywriter Talia Stone and art director Zaneta Vincent.
by Alisha Buaya – Oct 21, 2024
Superloop brings back planking in latest campaign via Leo Burnett and Zenith
Ben Colman: "Leo Burnett Australia and Zenith Australia’s partnership has been critical in building exceptional and effective solutions for us at Superloop."
by Alisha Buaya – Oct 21, 2024
Media buyers on Foxtel's 2025 upfront: 'Refreshing' and 'promising' offerings amid 'more competition than ever'
Lorraine Woods, Daniel Cutrone and Jessica Woods shared their thoughts and opinions on the Foxtel upfront with Mediaweek.
by Alisha Buaya – Oct 21, 2024
SXSW Blog Day 4: Tech & Innovation, Nedd Brockmann and Secrets to Bunnings' success
‘Generative AI was yet again put in the spotlight, this time how it is transforming workplaces and workflows.’
by Phil Ely and Dr. Shannon Bosshard – Oct 18, 2024
Foxtel Upfront 2025: New partnerships with tvbeat, and with CommBank iQ and Adgile
Nev Hasan: 'Foxtel Media’s partnership with tvbeat is a game changer for our linear offering’
by Mediaweek Admin – Oct 17, 2024
Labelium, Ryvalmedia & 1000heads SXSW takeover: Jean Kerboul and Simon Ryan on agency investment
Simon Ryan tells SXSW: ‘You don’t build a business to sell it.’
by James Manning – Oct 17, 2024
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