Latest stories
Michael Rebelo steps up as chair of Advertising Council Australia
Mark Green: 'His leadership, particularly in shining a light on the commercial value of creativity, has set a high standard, and I’d like to thank him for his dedication and impact.'
by Alisha Buaya – Nov 14, 2024
Pippa Leary: 'It’s time. Aussie news publishers need to wean themselves off the drug of social traffic'
News Corp Australia now talking about engaged reach: readers who come to the homepage every day and are not accidental clicks.
by Matt Purcell – Nov 14, 2024
OMD claims number one spot in RECMA rankings
Laura Nice: 'This achievement recognises the expansive capabilities of our talented people and our longstanding client partnerships.'
by Mediaweek Admin – Nov 13, 2024
Patrick Forth joins Fabulate as chairman of the influencer marketing start-up
Toby Kennett: 'Forth has a stellar track record of helping technology companies scale their operations and sustainably build their businesses.'
by Mediaweek Admin – Nov 13, 2024
IMAA launches inaugural Queensland 2024/25 Female Leaders of Tomorrow mentoring programme
Sam Buchanan: 'Brisbane is home to a vibrant and growing indie media agency sector and this programme ensures that we are future proofing our talent and the industry.'
by Mediaweek Admin – Nov 13, 2024
Great Southern Bank unveils chapter two of 'Happily Clever After' campaign via Richards Rose and Dentsu
Megan Keleher: 'This campaign really captures something unique about the home ownership journey today, particularly for first home buyers and small business owners.'
by Alisha Buaya – Nov 13, 2024
Keep Left appointed as Vinnies Victoria's social media and PR partner
The agency will develop and deliver an integrated PR and social media strategy as part of an always-on program.
by Jasper Baumann – Nov 13, 2024
Because ANZ appoints Chloe Woodhouse as director of growth
Woodhouse arrives from the UK where she most recently was client development manager at experiential and creative agency Smyle.
by Jasper Baumann – Nov 13, 2024
Wavemaker and Elevencom position Calypso as the 'must-have' mango of the season in new campaign
Jane Sullivan: 'By amplifying the key sensory elements of Calypso Mangoes, we created a truly immersive experience across channels, setting the stage for a summer of mango indulgence.'
by Alisha Buaya – Nov 13, 2024
Example leads strategic PR push for InterContinental Hayman Great Barrier Reef
Kayte Staraj: 'Example’s expertise in culturally resonant storytelling will be invaluable as we celebrate this exciting new chapter in our remarkable history.'
by Alisha Buaya – Nov 12, 2024
Hypnosis quenches 'Thirst for Discovery' as it unveils Liquor Barons new positioning
Lisa Hegarty: "This is a bold step for Liquor Barons but one that also brings a level of cohesiveness to our look and feel."
by Alisha Buaya – Nov 12, 2024
BMF is 'here for it' as it launches first campaign for BWS
David Roberts: 'This campaign is a celebration of the pre-party 'you'.
by Alisha Buaya – Nov 12, 2024
Psembi Kinstan promoted to chief creative officer of DDB Group Melbourne
Mike Napolitano: 'He is universally loved and respected by our team, clients and the broader industry and I couldn't be prouder to call him a mate and my creative partner.'
by Alisha Buaya – Nov 12, 2024
Spinach targets tradies and DIYers with new Haymes Paint 'You bet it’s better' campaign
Dom Megna: 'It made sense to bring them to the fore to tell their Australian story of quality and pride that’s been building constantly for 90 years.'
by Alisha Buaya – Nov 12, 2024
Five by Five teams up with drone challenger brand HOVERAir
Mark Anderson: 'We’re looking forward to helping HOVERAir get more of these incredible devices into the hands of everyday Australians.'
by Alisha Buaya – Nov 11, 2024
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