Latest stories
Omnicom acquires Interpublic Group: 'Now is the perfect time'
Philippe Krawkowsky: 'We are creating a uniquely comprehensive portfolio of services that will make us the most powerful marketing and sales partner in a world that’s changing at speed.'
by Alisha Buaya – Dec 10, 2024
All wrapped up! A look at the 2024 Christmas campaigns that sleighed
From Telstra to Aldi, AAMI and Dan Murphy's, Mediaweek takes a look at the Christmas campaigns of 2024.
by Alisha Buaya – Dec 10, 2024
SLIK expands to Melbourne following new business growth
Cooper LaPlanche: 'There's so much potential and increasing demand for an agency that intersects creativity, data and technology and we look forward to introducing SLIK’s expertise here.'
by Alisha Buaya – Dec 9, 2024
Australia's ad revenue to reach AUD $25.2b, projected to grow 3.7% in the new year: GroupM 2024
Melissa Hey: 'Despite the ongoing cost-of-living crisis dominating headlines, the Australian ad market remains resilient, though minimal growth projected in 2024 reflects continued caution.'
by Alisha Buaya – Dec 9, 2024
Clemenger BBDO gets a bit 'cheeky' with CUB's Hard Rated brand platform
Ant Phillips: 'Now we want to bring that cheekiness out in everything we do with the brand. And by that, I mean we literally want to bring it out of the top of people’s heads.'
by Alisha Buaya – Dec 9, 2024
Think HQ spotlights careers in Aboriginal health with Victorian Aboriginal Community Controlled Health Organisation
Lisa Gumbleton: 'Our campaign seeks to tap into their passion for health and desire to help their community by showing a career in health could be the right one for them.'
by Alisha Buaya – Dec 9, 2024
Reckitt hands media account to OMG after 14 years with Zenith
Florence Paoli: 'Omnicom Media Group (OMG) is known for its data-driven, people-first approach, which perfectly aligns with Reckitt’s strategic vision.'
by Alisha Buaya – Dec 6, 2024
Bastion launches media division with Kellanova as founding client
Cheuk Chiang: 'It’s a transformational step that fundamentally changes how we deliver stronger client solutions.'
by Alisha Buaya – Dec 6, 2024
Geely Auto appoints Havas Host and dentsu a local partners
Li Lei: 'Havas and dentsu presented ideas that resonated with our brand values, ensuring our commitment to Australia was front and centre in their approaches.'
by Alisha Buaya – Dec 6, 2024
Clemenger BBDO launches toy-themed e-scooters for Victoria's Transport Accident Commission
Adrian Flores: 'Twisting classic toy tropes to create an arresting campaign about e-scooter safety creates a distinctive mnemonic that lives on in people’s minds.'
by Alisha Buaya – Dec 5, 2024
Tennis Australia 'hits different' with fresh take on AO memorabilia in new campaign via BMF
Britt Wickes: 'Hits Different will once again anchor the approach, reminding Australians why tennis in this country is unique and enhancing AO25’s reputation as a leader in world-class sporting experiences.'
by Alisha Buaya – Dec 5, 2024
Wattle Court launches new brand identity and positioning via Claxon and Embark
Matt Hope: 'Our new brand positioning and refreshed brand look and feel brings all that we stand for at Wattle Court to life and truly represents our brand’s ethos of quality and commitment.'
by Alisha Buaya – Dec 5, 2024
Travel + Leisure Co. recognised for culinary campaign with celebrity chef Peter Kuruvita
The Culinary Journeys campaign encouraged club members to try local cuisine or use kitchens in their apartment-style accommodation to make memories.
by Alisha Buaya – Dec 4, 2024
Advertising Council Australia launches 2025 Young Lions Australia Competition
Tony Hale: 'Young Lions is undeniably the pinnacle of international competitions for emerging industry talent.'
by Alisha Buaya – Dec 4, 2024
Omnicom's Flywheel welcomes senior leaders Mohammad Heidari Far and Elise Luu
Alex McCord: 'Mo and Elise bring strong leadership, expertise, and a proven track record of success in unlocking growth for clients both globally and locally.'
by Alisha Buaya – Dec 4, 2024
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