Latest stories
Lifeline and Thinkerbell team up to raise awareness of loneliness during Christmas
Paul Swann: 'We believe creativity has the power to spark meaningful change.'
by Alisha Buaya – Dec 12, 2024
Flybuys launches 'Don't Buy It, Flybuy it' campaign via Thinkerbell
Tom Wenborn: 'The campaign serves as an opportunity to showcase the best bit of Flybuys, redeeming stuff, while helping savvy members with their spending, especially during the festive season.'
by Alisha Buaya – Dec 12, 2024
Toyota launches new This LandCruiser Drives Us Home campaign via Saatchi & Saatchi
Mandie van der Merwe: 'With this campaign, we set out to capture the spirit of generations of Australians who rely on their LandCruiser to be there for every moment that matters.'
by Alisha Buaya – Dec 12, 2024
David Neal joins DEPT as global chief financial officer
Dimi Albers: 'David will help us unlock new opportunities and ensure that innovation remains at the heart of everything we do.'
by Alisha Buaya – Dec 11, 2024
AFFINITY wins media account for Merrick Watts's Posca Hydrate
Ed Stening: 'They brought an unparalleled understanding of our business, our target audience, and innovative strategies to maximise growth.'
by Alisha Buaya – Dec 11, 2024
Afterpay taps into Swedish language in new campaign with IKEA
Katrina Konstas: 'Our campaign celebrates Swedish style while emphasising the flexibility Afterpay offers.'
by Alisha Buaya – Dec 11, 2024
World Vision launches Boxes for Better campaign with EssenceMediacom
Carl Colman: 'This initiative exemplifies breakthrough thinking in the humanitarian aid sector, which often relies on more traditional media channels.'
by Alisha Buaya – Dec 11, 2024
Generation Blur, the 'Good Enough' life, algorithms and blues: Dentsu Creative unveils 2025 trends
The report draws from insights across Dentsu Creative’s global network, showcasing actionable opportunities for brands to engage in a more culturally sensitive, connected, and inclusive world.
by Alisha Buaya – Dec 11, 2024
McDonald's and Netflix bring the Dalgona Candy Challenge to life with the Squid Game Meal
Amanda Nakad: 'This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never before.'
by Alisha Buaya – Dec 11, 2024
Chris Ellis joins Fenton Stephens as executive creative director
Alex Fenton: 'Chris embodies our philosophy of intelligence and imagination. Along with his energy and enthusiasm, it makes for an exciting new chapter for Fenton Stephens.'
by Alisha Buaya – Dec 11, 2024
Taz Papoulias addresses agency flaws with the launch of Seamlessmedia
Taz Papoulias: 'The only agencies that need to worry are the ones who take advantage of their clients, and, given a small marketing campaign has driven 100+ genuine leads - it looks like there are quite a few.'
by Alisha Buaya – Dec 11, 2024
Emotive celebrates Deep Rising campaign launch as media industry rallies to support initiative
The media industry rallied to support the cause, with over $2M already committed by partners such as Nine, ARN, JCDecaux, and Mamamia.
by Alisha Buaya – Dec 11, 2024
Assembled Group welcomes We Are Phoenix
Craig Hart: 'Their ability to orchestrate activations and experiences on the scale that Phoenix does, adds a dynamic dimension to our capabilities, complimenting the work of our other agencies.
by Alisha Buaya – Dec 10, 2024
The media industry react to Omnicom's acquisition of The Interpublic Group
Mat Baxter, Darren Woolley and Julia Vargiu shared their thoughts and opinions on the acquisition.
by Alisha Buaya – Dec 10, 2024
ADF Careers launches I am a Submariner campaign via VML
Thomas Tearle: 'In this final major initiative of our six-year partnership with the ADF, we’re honoured to have contributed to inspiring the next generation of recruits for the Navy’s future submarine capability.'
by Alisha Buaya – Dec 10, 2024
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