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Kawai launches 'Instrumental to life' global platform via Ogilvy
Agencies

Kawai launches 'Instrumental to life' global platform via Ogilvy

Bridget Jung: 'With this campaign, we set out to remind the world why we play rather than focusing on what we play.'

by Alisha Buaya – Jan 23, 2025

Frank Digital tapped to refresh Meriton's corporate platform
Agencies

Frank Digital tapped to refresh Meriton's corporate platform

Nicole Geekie: 'We had to strike a balance between maintaining the brand’s legacy while modernising its digital presence to cater to today's users.'

by Alisha Buaya – Jan 23, 2025

Square shows why Service Still Matters via Sunday Gravy
Brands

Square shows why Service Still Matters via Sunday Gravy

Sam Whatley: 'With this new platform, we’re shining a light on the underappreciated acts of service worker.'

by Alisha Buaya – Jan 23, 2025

HOKA launches Bondi 9 with immersive beachside activation via Emotive
Agencies

HOKA launches Bondi 9 with immersive beachside activation via Emotive

Matt Adams: 'We will celebrate with the Sydney community through a number of run clubs, masterclasses and guest interviews.'

by Alisha Buaya – Jan 23, 2025

Connecting Plots appoints new managing director
Agencies

Connecting Plots appoints new managing director

Tom Phillips: 'Kate has a proven ability of providing steady leadership and supporting and growing the businesses of her clients.'

by Alisha Buaya – Jan 23, 2025

SICKDOGWOLFMAN's Jess Wheeler redefines men’s skincare with exclusive SLATHER launch
Agencies

SICKDOGWOLFMAN's Jess Wheeler redefines men’s skincare with exclusive SLATHER launch

Jess Wheeler told Mediaweek: 'We saw a hole in the market. A failure in communication.'

by Alisha Buaya – Jan 23, 2025

Audience Group reveals leadership role changes
Agencies

Audience Group reveals leadership role changes

James McDonald: 'This change is invigorating, and it’s as good for Tom and I as it is for the business and for our clients.'

by Alisha Buaya – Jan 22, 2025

OMO leans into getting dirty as it launches new campaign via 303 MullenLowe
Agencies

OMO leans into getting dirty as it launches new campaign via 303 MullenLowe

Jody Elston: 'It's refreshing to see adults enjoying the fun and freedom that comes with sport and not worrying about the dirt.'

by Alisha Buaya – Jan 22, 2025

Journey Beyond brings The Ghan experience to life via Town Square
Brands

Journey Beyond brings The Ghan experience to life via Town Square

Justine Lally: 'This activation is more than just a glimpse into a train journey – it’s a celebration of Australia’s breathtaking landscapes and The Ghan’s enduring appeal.'

by Alisha Buaya – Jan 22, 2025

M&C Saatchi welcomes new hires to creative departments
Agencies

M&C Saatchi welcomes new hires to creative departments

Steve Coll: 'This influx of talent is the driving force behind our evolution as a creative powerhouse.'

by Alisha Buaya – Jan 22, 2025

Wieden+Kennedy sets up in Australia to service McDonald's win
Agencies

Wieden+Kennedy sets up in Australia to service McDonald's win

'It's no secret that our love for McDonald’s runs deep.'

by Alisha Buaya – Jan 22, 2025

Rochelle Chhaya appointed CEO of Hearts & Science APAC
Agency News

Rochelle Chhaya appointed CEO of Hearts & Science APAC

Tony Harradine: 'We have found that leader in Rochelle, someone who can bring both the ‘heart’ and the ‘science’ to the business.'

by Alisha Buaya – Jan 22, 2025

Club Med appoints Hopeful Monsters as creative partner
Agencies

Club Med appoints Hopeful Monsters as creative partner

Luca Postiglione: 'Hopeful Monsters' response went beyond our expectations, combining strategic insight with bold creative thinking that perfectly aligned with our objectives.'

by Alisha Buaya – Jan 21, 2025

Wonderful integrates tech and data as it expands into CX agency
Agencies

Wonderful integrates tech and data as it expands into CX agency

Matt Barbelli: 'Our goal is to ignite meaningful business transformation, ensuring customer experience becomes a sustainable, long-term advantage.'

by Alisha Buaya – Jan 21, 2025

Ex-M&S Boss Lord Rose claims WFH 'not proper work'
Agencies

Ex-M&S Boss Lord Rose claims WFH 'not proper work'

Lord Rose claims working from home is fostering a generation "not doing proper work" and contributing to the economy's broader decline.

by Alisha Buaya – Jan 21, 2025

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