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Grill’d Burgers named major partner of Melbourne Football Club
Agencies

Grill’d Burgers named major partner of Melbourne Football Club

The deal will see the Melbourne-born burger brand's logo sit front and centre on the club’s AFL guernsey and the top back of the AFLW jumper in the upcoming 2025 AFL season.

by Alisha Buaya – Jan 29, 2025

BMF takes the reins as lead creative agency for Tourism Tasmania
Agencies

BMF takes the reins as lead creative agency for Tourism Tasmania

Sarah Clark: 'BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania.'

by Alisha Buaya – Jan 29, 2025

KFC puts modern twist on the 'finger lickin' good' slogan in new campaign via Ogilvy
Agencies

KFC puts modern twist on the 'finger lickin' good' slogan in new campaign via Ogilvy

Aisling Colley: 'This is more than a campaign; it's a declaration of who KFC is. It's the first time we have codified its brand philosophy.'

by Alisha Buaya – Jan 29, 2025

MasterFoods adds WPP’s The Kitchen to its brand portfolio
Agencies

MasterFoods adds WPP’s The Kitchen to its brand portfolio

Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'

by Alisha Buaya – Jan 29, 2025

Claxon implements a four-day workweek
Agencies

Claxon implements a four-day workweek

Daniel Willis: 'This isn’t just about improving culture; it’s about enhancing productivity and performance.'

by Alisha Buaya – Jan 29, 2025

Industry leaders react to WPP's return to office mandate: 'You can't have your cake and eat it'
Agencies

Industry leaders react to WPP's return to office mandate: 'You can't have your cake and eat it'

Mat Baxter: 'WPP has a responsibility to not just its people, but also shareholders and clients to produce the very best work possible.'

by Alisha Buaya – Jan 28, 2025

AFL partners with 72andSunny to launch 2025 Toyota AFL Premiership season
Agencies

AFL partners with 72andSunny to launch 2025 Toyota AFL Premiership season

Ross Berthinussen: 'We're inspired to collaborate with this ambitious team and by the possibilities we can unlock together.'

by Alisha Buaya – Jan 28, 2025

Why now, why Publicis? Barry O’Brien on Atomic 212º’s big move
Agencies

Why now, why Publicis? Barry O’Brien on Atomic 212º’s big move

'Wherever we can help you, that’s what matters—and that’s not going to change.'

by Emma Shepherd – Jan 28, 2025

DDB Group Sydney confirms redundancies
Agencies

DDB Group Sydney confirms redundancies

Sheryl Marjoram: 'Redundancies within creative agencies are an unfortunate cost of doing business, but they are not just a business matter; they are also a human matter.'

by Alisha Buaya – Jan 28, 2025

Publicis Groupe ANZ acquires Atomic 212°
Agencies

Publicis Groupe ANZ acquires Atomic 212°

Barry O’Brien: 'The Publicis Groupe offering and their continuous encouragement to help our business grow was the compelling factor in making this decision.'

by Alisha Buaya – Jan 28, 2025

Bench Media promotes Jamison Milessis and Jamie Auciello
Agencies

Bench Media promotes Jamison Milessis and Jamie Auciello

The media agency also welcomed five new team members, including media strategists, media planners, and performance managers.

by Alisha Buaya – Jan 28, 2025

Uber Eats and PAW Patrol launch via Special PR and Hatched
Agencies

Uber Eats and PAW Patrol launch via Special PR and Hatched

Lucas Groeneveld: 'When it comes to getting almost anything, including healthy breakfasts - we're on the case!'

by Alisha Buaya – Jan 24, 2025

Tooheys launch tour with Dune Rats to revive Australian pub culture via Thinkerbell
Agencies

Tooheys launch tour with Dune Rats to revive Australian pub culture via Thinkerbell

Sesh Moodley: 'With Toohey’s on Tour, we’re not just putting on a tour; we’re taking a stand for the pubs and clubs that keep the fire of live music alive in Australia.'

by Alisha Buaya – Jan 24, 2025

Match & Wood appoints new head of digital and transformation
Agencies

Match & Wood appoints new head of digital and transformation

Lyndelle O’Keefe: 'We’re helping give our clients the competitive advantage they need right now, and Ronny will be an incredible driving force around this.'

by Alisha Buaya – Jan 23, 2025

Snooze brings authentic bedroom moments to life new campaign via Match & Wood
Agencies

Snooze brings authentic bedroom moments to life new campaign via Match & Wood

Doni Davies: 'This campaign is a tribute to all those moments and to the role Snooze plays in making them special.'

by Alisha Buaya – Jan 23, 2025

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