Latest stories
Brian Collins joins Orange Line as head of growth
'I was blown away by the agency’s exceptional product suite, and their proven execution capabilities set the agency apart in the digital marketing space.'
by Alisha Buaya – Jan 7, 2025
Intrepid Travel appoints alt/shift/ as PR partner for ANZ market
Jo Crisp: 'Partnering with alt/shift/ will allow us to share our commitment to responsible tourism and connect with audiences in Australia and New Zealand in meaningful ways.'
by Alisha Buaya – Jan 6, 2025
Audible launches new global campaign via Fold7
The campaign aims to connect with audiences through the same creative and linguistic devices, driving discovery and exploration of their wellness category.
by Alisha Buaya – Jan 6, 2025
Initiative nabs Volvo's media account after 25 years with Mindshare
The Swedish car manufacturer's media spend is approximately $500 million, according to COMvergence.
by Alisha Buaya – Jan 6, 2025
The Content Works joins the L'Oréal Groupe Agency Village
Alex Noonan: 'I’ve always had a very close relationship with the L’Oréal Groupe and have a huge respect for their powerhouse brands, people and category leadership.'
by Alisha Buaya – Jan 6, 2025
Twisties gives fans a taste of luxury with Caviar flavour via VaynerMedia and Mango Communications
Twisties Caviar follows the launch or Twisties Fortune and Spicy Ramen in 2024, and Twisties Donut King and Raspberry in 2023.
by Alisha Buaya – Dec 20, 2024
Schweppes launches soft sensory space at the NGV via Clemenger BBDO and Traffik
Lauren Fildes: 'This experience is designed to immerse visitors in a complete sensory journey.'
by Alisha Buaya – Dec 20, 2024
Feeling hot hot hot! A look at the summer campaigns that capture the swelter season in 2024
From surfing to budgie smugglers, the cricket and mango season, Mediaweek looks at the summer campaigns of 2024.
by Alisha Buaya – Dec 20, 2024
Jetstar launches Seeking Sandmates content series via Thinkerbell
Tom Wenborn: 'Let's hope this new Jetstar tradition catches on, and we see merry little Sandpeople pop up all over the country.'
by Alisha Buaya – Dec 19, 2024
Omnicom Media Group Australia names Kristiaan Kroon chief operating officer
'OMG is a phenomenal business because of its exceptional people and the amazing brands that choose to work with us every day.'
by Emma Shepherd – Dec 18, 2024
AKQA appoints Tara McKenty as executive creative director
Justine Leong: 'Her commitment to innovation and inclusion aligns perfectly with AKQA’s mission to create a better future.'
by Alisha Buaya – Dec 18, 2024
Australian Pork launch festive campaign with Colin Fassnidge and My Nonna Fina via Hello Social
Sam Kelly: 'We love that Australian Pork were so up for leaning into their playful tone of voice and doing something more disruptive than your standard 'cooking with me' influencer piece.'
by Alisha Buaya – Dec 18, 2024
Carlton & United Breweries 'Embrace the Mid' in new product campaign via Clemenger BBDO
Adrián Flores: 'It’s a beer ad. Made how beer ads are meant to be made: half naked and full flavoured.'
by Alisha Buaya – Dec 18, 2024
DiDi introduce tow service in time for summer festive season via Sunday Gravy
Mary Graham: 'Launching a tow service was the most responsible thing we could do.'
by Alisha Buaya – Dec 18, 2024
Droga5 promotes Hugh Gurney and Joe Sibley executive creative directors
Tara Ford: 'Hugh and Joe are tremendous creatives and wonderful leaders of talent, who we’re sure will continue to help create world-class work from Droga5 in Melbourne.'
by Alisha Buaya – Dec 17, 2024
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