Latest stories
Creative and PR agency Sunday Gravy nabs Sorbent
Victoria Panayiotou' 'We see in Sunday Gravy the perfect partner to elevate our brand.'
by Alisha Buaya – Feb 3, 2025
Dentsu and Adobe introduce Adobe GenStudio dentsu+
Shirli Zelcer: 'Adobe GenStudio dentsu+ will not only drive better outcomes, but it will save time and add scale to marketing teams already under considerable pressure.'
by Alisha Buaya – Feb 3, 2025
IMAA welcomes seven new media partners and reaches 45 partners
Sam Buchanan: 'Demand to be part of the IMAA is now outstripping media partner positions available.'
by Alisha Buaya – Feb 3, 2025
Coopers team up with its fans for a certified original campaign via Special and Glue Society
Ryan Fitzgerald: 'Coopers doubling down on this long-held belief sets an exciting path for the brand to continue to walk the walk, originally.'
by Alisha Buaya – Feb 3, 2025
Virgin Australia on transforming its brand perception with millennials and Gen Zs
'Our partnership with TikTok and PHD was truly collaborative.'
by Alisha Buaya – Feb 3, 2025
Agencies are future-proofing by optimising processes and driving transparency: Tangram
Helen Johnson: 'With this playbook, we aim to empower agencies to adapt and innovate.'
by Alisha Buaya – Feb 3, 2025
UM launches Full Colour Media proposition to change how marketers build brands with AI
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
by Alisha Buaya – Jan 31, 2025
Maybelline goes to Sky High lengths via Wavemaker
Alexandra Walker: 'Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements.'
by Alisha Buaya – Jan 31, 2025
HAVAS Red Australia promotes Nicole Phillips and Myrna Van Pelt to managing partners
CEO Shane Russell said the promotions were among 15 across the agency in the past nine months.
by Alisha Buaya – Jan 30, 2025
Nibble Edge to lead Unilever Food Solutions' digital account
Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'
by Alisha Buaya – Jan 30, 2025
Jack Link's taps Special as creative agency and Hatched as media agency of record
Dan Bitti: 'The incredibly talented team has brought their world-class, bold, creative & media thinking to the table, and we can’t wait to get it out there.'
by Alisha Buaya – Jan 30, 2025
iProspect promotes from within to head of digital
Marcelle Gomez: 'Bonnie’s continual focus on how digital can drive success for our clients will push our digital team and product to new heights.'
by Alisha Buaya – Jan 30, 2025
MCoBeauty taps Bureau of Everything for global expansion
MCoBeauty is about to take the next bold step in its journey.
by Natasha Lee – Jan 30, 2025
New Uber Eats campaign stars Cher as she turns back time
Nicole Bardsley: 'Uber Eats is all about saving people time, and who better to front that message than someone as timeless as Cher?'
by Natasha Lee – Jan 30, 2025
Vodka Cruiser says yes to bold choices with its new brand platform via Clemenger BBDO & Glue Society
Monique Di Gregorio: 'We're calling on Aussies to be adventurous and fearless, and we hope the social videos inspire more people to live their best life and say yes to the unexpected!'
by Alisha Buaya – Jan 30, 2025
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