Latest stories
Agencies are future-proofing by optimising processes and driving transparency: Tangram
Helen Johnson: 'With this playbook, we aim to empower agencies to adapt and innovate.'
by Alisha Buaya – Feb 3, 2025
UM launches Full Colour Media proposition to change how marketers build brands with AI
Anathea Ruys: 'It challenges outdated linear models and black-and-white decision-making to drive real 'difference' and brand growth.'
by Alisha Buaya – Jan 31, 2025
Maybelline goes to Sky High lengths via Wavemaker
Alexandra Walker: 'Our strategy was to match the boldness of Sky High Mascara with equally bold and unconventional media placements.'
by Alisha Buaya – Jan 31, 2025
HAVAS Red Australia promotes Nicole Phillips and Myrna Van Pelt to managing partners
CEO Shane Russell said the promotions were among 15 across the agency in the past nine months.
by Alisha Buaya – Jan 30, 2025
Nibble Edge to lead Unilever Food Solutions' digital account
Emily Ng: 'Nibble Edge has strong foodservice experience and the digital smarts we need to unlock this opportunity.'
by Alisha Buaya – Jan 30, 2025
Jack Link's taps Special as creative agency and Hatched as media agency of record
Dan Bitti: 'The incredibly talented team has brought their world-class, bold, creative & media thinking to the table, and we can’t wait to get it out there.'
by Alisha Buaya – Jan 30, 2025
iProspect promotes from within to head of digital
Marcelle Gomez: 'Bonnie’s continual focus on how digital can drive success for our clients will push our digital team and product to new heights.'
by Alisha Buaya – Jan 30, 2025
MCoBeauty taps Bureau of Everything for global expansion
MCoBeauty is about to take the next bold step in its journey.
by Natasha Lee – Jan 30, 2025
New Uber Eats campaign stars Cher as she turns back time
Nicole Bardsley: 'Uber Eats is all about saving people time, and who better to front that message than someone as timeless as Cher?'
by Natasha Lee – Jan 30, 2025
Vodka Cruiser says yes to bold choices with its new brand platform via Clemenger BBDO & Glue Society
Monique Di Gregorio: 'We're calling on Aussies to be adventurous and fearless, and we hope the social videos inspire more people to live their best life and say yes to the unexpected!'
by Alisha Buaya – Jan 30, 2025
Grill’d Burgers named major partner of Melbourne Football Club
The deal will see the Melbourne-born burger brand's logo sit front and centre on the club’s AFL guernsey and the top back of the AFLW jumper in the upcoming 2025 AFL season.
by Alisha Buaya – Jan 29, 2025
BMF takes the reins as lead creative agency for Tourism Tasmania
Sarah Clark: 'BMF showed an exceptional ability to align with our vision to connect people culturally and emotionally with Tasmania.'
by Alisha Buaya – Jan 29, 2025
KFC puts modern twist on the 'finger lickin' good' slogan in new campaign via Ogilvy
Aisling Colley: 'This is more than a campaign; it's a declaration of who KFC is. It's the first time we have codified its brand philosophy.'
by Alisha Buaya – Jan 29, 2025
MasterFoods adds WPP’s The Kitchen to its brand portfolio
Annabel Archer: 'We can’t wait to bring this proven agency model, ‘The Kitchen’, to Australia for MasterFoods.'
by Alisha Buaya – Jan 29, 2025
Claxon implements a four-day workweek
Daniel Willis: 'This isn’t just about improving culture; it’s about enhancing productivity and performance.'
by Alisha Buaya – Jan 29, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.