Latest stories
B2B marketers under pressure to justify ROI as buying cycles lengthen
Luke Fielding: 'Today's marketing success isn’t measured by surface-level metrics like clicks or views'.
by Natasha Lee – Mar 5, 2025
The podcast boom continues ... but should creators build a brand or go solo?
Josh Butt: 'If there’s too much branding, you’ve got a problem. But if there’s not enough branding, the brand’s got a problem'.
by Natasha Lee – Mar 5, 2025
ghd appoints Labelium Group to drive media strategy and growth in Australia and New Zealand
Adrien Bouteille: 'We're confident we can drive significant growth and brand impact for ghd across Australia and New Zealand'
by Mediaweek Admin – Mar 5, 2025
Wavemaker Adelaide wins Health Partners
Phil Mumford: 'Bringing this account back to South Australia is a huge win, both for us and the local industry.'
by Alisha Buaya – Mar 5, 2025
Sefiani tapped as communications agency for Greensteel Australia
Robyn Sefiani: 'It’s not every day that a new client walks in your door with the ambition and plans-at-the-ready to directly contribute to Australia’s sovereign manufacturing capability with zero-emmission steelmaking.'
by Alisha Buaya – Mar 5, 2025
Los Angeles Tourism launches "We Love LA" in Australia
Adam Burke: '"We Love LA" isn’t just a tagline – it highlights the passion, optimism, and commitment we have for our community.'
by Alisha Buaya – Mar 4, 2025
CommBank brings NYC hot dogs to Melbourne for the launch of Travel Booking via M&C Saatchi Group
Daniel Borghesi: 'It's about much more than Johnny G’s signature recipe leaving the States for the first time, it’s about bringing the world closer than ever - to all Aussies with a travel bug.'
by Alisha Buaya – Mar 4, 2025
Fuller makes three senior appointments
Will Fuller: 'We are committed to delivering world-class brand and creative solutions, and we know that investing in top talent is the key to making that happen.'
by Alisha Buaya – Mar 4, 2025
Today the Brave promotes client services director from within
Jaimes Leggett: 'Cosmo is a gun. He cares about the team, our work and clients in equal measure. There is no better person to step up to the plate.'
by Alisha Buaya – Mar 4, 2025
R/GA returns to being privately owned after 23 years as part of IPG
Robin Forbes: 'There’s never been a better time and there is no better company than R/GA to implement a new model for this new environment.'
by Alisha Buaya – Mar 4, 2025
Initiative unveils hires and promotions to its national strategy team
Tom Dodd: 'Initiative’s strategy team will push the boundaries of what media can achieve.'
by Alisha Buaya – Mar 4, 2025
Organic Pacific appoints Sarah Smith as acting managing partner as Annabelle Gigliotti steps back for cancer treatment
Annabelle Gigliotti: 'I'm open about my diagnosis because I want to encourage as many people to get checked as possible.'
by Alisha Buaya – Mar 4, 2025
Larissa Ozard lands at TEG in general marketing role after Seven departure
'VERY excited'.
by Natasha Lee – Mar 4, 2025
UNICEF and Cricket Australia turn sporting moment into a call to fundraise via Howatson+Company
Libby Hodgson: 'By leveraging the excitement of the Women’s Ashes, we were able to shine a light on the barriers still faced by millions of girls globally and rally support to change their futures.'
by Alisha Buaya – Mar 3, 2025
FedEx appoints Digital Minds to lead SEM
Lija Wilson: 'Winning an account of this scale reinforces our commitment to delivering high-impact, scalable growth on a global level.'
by Alisha Buaya – Mar 3, 2025
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