Latest stories
True North believes the coastline is more than beaches and surf
Chad Avenell: 'This campaign is about inviting Australians to rethink what travel here can look like, and showing them a version of the coast that’s far beyond the everyday.'
by Alisha Buaya – Jul 30, 2025
Following national consolidation, BaptistCare taps M+C Saatchi's Re for brand identity work
Amanda Vivian: 'Re showed a deep understanding of our mission and the complexities involved.
by Alisha Buaya – Jul 30, 2025
Wattie's puts convenience on the menu with Got You campaign
Gareth Brock: "‘Wattie’s Got You’ gave us the creative platform to reframe frozen meals as the unsung heroes of those unpredictable moments."
by Alisha Buaya – Jul 29, 2025
Martha Stewart encourages whole body deodorant in new Rexona campaign
Rexona and Thinkerbell enlist Martha Stewart for the cheeky launch of a whole body deodorant product aimed at all areas beyond the armpits.
by Mediaweek – Jul 29, 2025
Monash rolls out campaign on progress, research and collaboration
Fabian Marrone: 'Momentum Now is a signal of hope – reminding us that every moment presents an opportunity to act, study, support, work, and research for the future we want.'
by Alisha Buaya – Jul 29, 2025
Hopeful Monsters opens doors in WA
Sophie Morris: 'Western Australia is home to bold, ambitious brands, and we’re excited to match that energy with our culture-first approach.'
by Alisha Buaya – Jul 28, 2025
Uber Eats launches world-first trial in Australia: In-restaurant deals
Peta Fitzgerald: 'House of Eats is all about shining a light on Sydney’s incredible food culture.'
by Alisha Buaya – Jul 28, 2025
Dusk celebrates Wonka launches immersive pop-up
Jeremy Taylor: 'We’re all about fragrance so we wanted to transport people back to their childhood to help realise their dreams of what Willy Wonka's factory would smell like!'
by Alisha Buaya – Jul 25, 2025
Principals refreshes brand identity for leading real estate network
Andrew McCann: 'The new brand captures who we are today – personal, premium, forward-thinking and deeply committed to elevating the property experience for our clients.'
by Alisha Buaya – Jul 25, 2025
Bullfrog appoints Georgia Newton, Mike Ronkoske and Tim Shelley to leadership roles
Mike Ronkoske: 'Dalton has built a strong foundation and given me a clear mandate to deliver a fresh strategic approach for the next phase of growth.'
by Alisha Buaya – Jul 24, 2025
Hulsbosch creates brand identity for kid-led environmental initiative Future Council
Nick Mooney: 'This isn’t branding made for children, it’s branding shaped with them.'
by Alisha Buaya – Jul 24, 2025
Just Ask Google: What is K-Pop?
Leah Ferris: 'This campaign highlights how Search helps everyone navigate their world, making discovery and connection more effortless and meaningful.'
by Alisha Buaya – Jul 24, 2025
Uber Eats and Petbarn reveal dog delivery driver... can his paws reach the pedals?
Dave Varney: 'This hairbrain idea to create the world’s first delivery dog driver on Uber Eats just never died. Then some super smart people, and a dog, made it actually happen!'
by Alisha Buaya – Jul 24, 2025
'It pays well to rebel': Amber backs solar homes with bold campaign
Emily Rubin: 'It reframes energy action as something everyday Australians can feel proud of. It’s not an angry rebellion - it’s a smart, strategic shift.'
by Alisha Buaya – Jul 23, 2025
Omnicom unites ANZ operations with new CEO Nick Garrett
John Wren: 'Nick’s deep knowledge of Omnicom and his advisory experience make him the ideal leader to orchestrate these capabilities and drive the growth ambitions of our clients.'
by Alisha Buaya – Jul 22, 2025
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